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Moving on up: Appointment at Sumo.tv

and building the editorial and marketing teams. Sumo launched on Sky channel 146 at the end of last year.

Agencies: Where did the love go?

of digital at audit company the AAR. And she would know, having overseen hundreds of pitches in the digital ... . Blackburn is perhaps the one person most in the know in the digital sector on what makes and breaks ... the creative vision so eloquently promised in the initial pitch and ensure that their digital agency delivers ...

Moving on up: Appointment at Dealgroupmedia

Dealgroupmedia (dgm) has brought in Chris Russell-Smith as marketing director. He joins from

Audi: The man at the wheel

Audi head of marketing, Peter Duffy, spends a good deal of time with his agencies, and only partly ... -centric or media-centric in terms of their approach. Melting pot Audi s marketing increasingly calls ... our story in the most compelling way. It is incumbent on the organisation, on the marketing team ...

Moving on up: Appointment at Trinity Mirror

He will take responsibility for all telephony-based services, including premium SMS and voice services. Mobile advertising opportunities, content and rich media mobile services have been targeted for development, as well as off- portal activity. Gleave joins from News Digital Media, Australia, the interactive ...

The Revolution Usability Report: Creativity - Looks aren'teverything

partner and planning director at digital agency Blonde. We supply commercial creativity. Creativity ... was looking for. A look what we ve done attitude to digital creativity is the wrong approach. In these integrated, pragmatic times, most digital agencies insist that their version of creativity is one that takes ...

E-tail: Make the most of Christmas

t necessarily translate into equal market share online. So if shoppers are turning to the internet to reduce ... of online market share. We used to talk in terms of a web site being equivalent to a retailer s biggest ... . It s a similar story at Sainsbury s, where James Foord, head of online marketing, promises a complete ...

Analysis: Microsoft buys into Facebook

following a deal signed in 2006, but this extended alliance takes its remit into international markets ... of how much the market values Facebook at ($15 billion), but also because it could be the catalyst ... in its search platform, adCenter, and its Digital Advertising Solutions division, its performance ...

Moving on up: Appointment at Reading Room

Andy McLane, previously in senior creative roles at Tequila, BBH unlimited and Claydon Heeley, has joined as creative director. Darran Snatchfold, formerly of Microsoft Digital Advertising Solutions, takes on the role of senior planner. Adam Cooper, previously with Amaze, joins as technical evangelist ...

The Revolution Usability Report: User experience - The art and craft of usability

the organic search listings, but did nothing for the user experience. When Handbag appointed digital agency ... and users. Brainstorming with stakeholders, such as the editorial and marketing teams at Handbag, is vital ... , and editorial and marketing staff. "The presentation was a jaw dropper. We put in clips of people having ...

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