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Revolution Awards deadline extension

Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking ... and contribution made to digital by affiliate programmes. The full judging panel for the awards is yet to be announced but already confirmed are Peter Gandolfi, head of brand marketing, Nationwide; Craig Hepburn ...

Vox Pop: What were the momentous digital deals of 2007?

for digital marketing strategy, influence and ultimately, success. It makes Google sole beneficiary ... The past year has seen a raft of M&A activity, as traditional and digital businesses have readied ... !'s acquisition of Right Media really ignited the ad-exchange market. The eyes of the industry will be closely ...

Owen on digital media: The tried-and-tested giveaway finds new lifevia the internet

to the hidden treasures on Orange's "unlimited" site, it seems online marketers have succumbed to an attack..., gifts have always been a sales and marketing tool. Just ask your friendly local drug dealer. But we re ... be advertising-led. Increasingly, though, ideas like these are now central to the marketing effort. Why? Because, for a start, successful marketing today is about doing cool stuff, not saying cool stuff. But also, more ...

Analysis: Income is up despite low margins

Digital agencies are experiencing the highest growth income of all marketing disciplines, despite...of Marketing Services Companies, which included digital for the first time last year, revealed a disappointing ... that specialist digital marketing is still a very high growth area. However, in the scramble to win market share ... , Calder was optimistic that 2007 would yield stronger margins as more markets planned to invest in digital ...

Deals: Kaboose acquires marketing company Bounty

US online media company, Kaboose, has acquired direct-to-parent marketing company Bounty from

Account Wins

and improve data capture for future marketing....OMG Network has won a pitch to secure the affiliate marketing for RBS Insurance, covering its ... into effect from December. Park Resorts, the family holiday park operator, has appointed digital agency Sugar as its retained digital media planning, buying and creative agency as it invests heavily in its ...

Creative review: Ed Carveth, Craik Jones Watson Mitchell Voelkel

Ed Carveth, digital creative head, Craik Jones Watson Mitchell Voelkel, BIMA member for one year....At Craik Jones, Carveth is responsible for developing and running digital campaigns, ensuring continual creative excellence across accounts. He has more than 15 years experience in the digital arena, most recently spending seven years at Digitas London, leading the agency's Lloyds TSB group of accounts ...

Deals: Hasgrove acquires online agency Amaze

Pan-European marketing group Hasgrove has acquired Cheshire-based online agency Amaze for £600

Tesco loyalty scheme targets fashion fans

venture that we - and we believe any fashion retailer - has ever made into online relationship marketing ... . Fashionfile is opt-in and interactive, and email marketing will target consumers with offers and information ...

Swamp at Brahm swoops on Stott

years, managing the brand and ATL advertising, CRM and email marketing. In his new role at Swamp ...

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