04 Dec 2007
| by Suzy Bashford
the
organic search listings, but did nothing for the user experience. When
Handbag appointed digital agency ...
and users. Brainstorming with stakeholders, such as the
editorial and marketing teams at Handbag, is vital ...
, and editorial and marketing
staff. "The presentation was a jaw dropper. We put in clips of people having ...
04 Dec 2007
| by Hayley Pinkerfield
venture that we
- and we believe any fashion retailer - has ever made into online
relationship marketing ...
. Fashionfile is
opt-in and interactive, and email marketing will target consumers with
offers and information ...
04 Dec 2007
experience," said Jeremy Stakol, managing director, Lipsy. The launch is supported by an online marketing ...
13 Nov 2007
| by Hayley Pinkerfield
into online relationship marketing, a Tesco spokesman said. Now that the database has reached the size ...
monthly updates. Fashionfile is opt-in and interactive, and email marketing will target consumers ...
22 Oct 2007
Glue London has picked up the global digital account for Camper, the shoe brand....Following a competitive pitch, Camper appointed glue London to handle
the digital arm of its global campaign for both its winter 2007 and
spring 2008 collections. The winter campaign has broken ...
variety of interactive objects, from tropical birds to whirlwinds. Javier Batanero, head of digital ...
14 Sep 2007
| by Hayley Pinkerfield
marketing push to promote the new site and will include an in-store campaign, communications with 1 million Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...
06 Sep 2007
| by Hayley Pinkerfield
as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ...
Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...
09 Jul 2007
Evans started his career in 1996 at one of the UK's first interactive specialists, AMX Digital...describes as
"the crack cocaine of digital marketing". 1. ADIDAS: ADICOLOR 180 Amsterdam Seven shorts ...
Google in-house Street View represents the fundamental shift marketers need to make: get
the product right and you don't actually need any marketing. I was sent
a link to Street View and I was amazed ...
09 Jul 2007
marketing campaign. HSBC has appointed Lynchpin, an online marketing analysis agency, to
deliver full-service marketing performance measurement and consultancy
for its UK consumer banking division. Search engine marketing agency Neutralize has reported a surge in online
activity from the recruitment sector. Hill ...
04 Jun 2007
Buy.at has won affiliate marketing activity for Dial-a-Phone. The mobile supplier is consolidating...Visitbritain has appointed mobile marketing agency Incentivated to
update and extend its Enjoy ...
up Schering Health Care's morning-after pill
mobile campaign. Digital agency Twentysix Leeds has ...
to
'Denimise the Nation', a microsite and an email marketing campaign to
raise donations. Interactive agency ...