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The Revolution Usability Report: User experience - The art and craft of usability

the organic search listings, but did nothing for the user experience. When Handbag appointed digital agency ... and users. Brainstorming with stakeholders, such as the editorial and marketing teams at Handbag, is vital ... , and editorial and marketing staff. "The presentation was a jaw dropper. We put in clips of people having ...

Tesco loyalty scheme targets fashion fans

venture that we - and we believe any fashion retailer - has ever made into online relationship marketing ... . Fashionfile is opt-in and interactive, and email marketing will target consumers with offers and information ...

Online rebrand for Lipsy sees etail relaunch

experience," said Jeremy Stakol, managing director, Lipsy. The launch is supported by an online marketing ...

Tesco embarks on eCRM drive

into online relationship marketing, a Tesco spokesman said. Now that the database has reached the size ... monthly updates. Fashionfile is opt-in and interactive, and email marketing will target consumers ...

Glue London scoops Camper account in competitive pitch

Glue London has picked up the global digital account for Camper, the shoe brand....Following a competitive pitch, Camper appointed glue London to handle the digital arm of its global campaign for both its winter 2007 and spring 2008 collections. The winter campaign has broken ... variety of interactive objects, from tropical birds to whirlwinds. Javier Batanero, head of digital ...

House of Fraser unveils first e-commerce site

marketing push to promote the new site and will include an in-store campaign, communications with 1 million Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...

SweatyBetty appoints Harvest Digital for search

as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ... Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...

Creative review: Tom Evans creative director and co-founder, Mook, BIMA member for five years

Evans started his career in 1996 at one of the UK's first interactive specialists, AMX Digital...describes as "the crack cocaine of digital marketing". 1. ADIDAS: ADICOLOR 180 Amsterdam Seven shorts ... Google in-house Street View represents the fundamental shift marketers need to make: get the product right and you don't actually need any marketing. I was sent a link to Street View and I was amazed ...

Account wins

marketing campaign. HSBC has appointed Lynchpin, an online marketing analysis agency, to deliver full-service marketing performance measurement and consultancy for its UK consumer banking division. Search engine marketing agency Neutralize has reported a surge in online activity from the recruitment sector. Hill ...

Account wins

Buy.at has won affiliate marketing activity for Dial-a-Phone. The mobile supplier is consolidating...Visitbritain has appointed mobile marketing agency Incentivated to update and extend its Enjoy ... up Schering Health Care's morning-after pill mobile campaign. Digital agency Twentysix Leeds has ... to 'Denimise the Nation', a microsite and an email marketing campaign to raise donations. Interactive agency ...

 

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