Swamp at Brahm swoops on Stott
28 Nov 2007 | by Hayley Pinkerfield
years, managing the brand and ATL advertising, CRM and email marketing. In his new role at Swamp ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeAccount Wins
04 Dec 2007
and improve data capture for future marketing....OMG Network has won a pitch to secure the affiliate marketing for RBS Insurance, covering its ... into effect from December. Park Resorts, the family holiday park operator, has appointed digital agency Sugar as its retained digital media planning, buying and creative agency as it invests heavily in its ...
Creative review: Chris Baylis associate creative director, GT, BIMA member for four years
01 Nov 2007
He has worked in digital advertising for more than nine years, during which time he was creative communications director at Profero and, more recently, creative head at Agency Republic. "Digital creative ... it's going to take is TV budgets moving online to allow digital agencies to leave the old guard ...
LoveFilm appoints Cocktail for sandwich promotion
24 Oct 2007 | by Mairi Clark
by Cocktail Marketing, will be communicated by stickers on 800,000 sandwich packs, and LoveFilm/Yummy shelf ... , partnership marketing manager for LoveFilm, said; Partnership marketing with Superdrug s sandwiches is a ...
Owen on digital media: Creativity matters - any hairy primate could tell you that
22 Oct 2007 | by John Owen
It's frustrating, as a digital agency, when the most talked about digital campaign of the year...It gets worse when you consider that it's not actually a piece of digital marketing at all. It's a ... and get better with repeat viewing. So where does this leave digital agencies? With a resounding reminder that single-minded creativity is still the most important ingredient in marketing. I worry ...
Analysis: Web communities flex their muscle
22 Oct 2007 | by Christian Doherty
, but by asking employees what they think you can end up with a candid, fast and free source of good market ...
Stella Artois relaunches global website
19 Sep 2007 | by Alicia Buller
added. Visitors can also immerse themselves in a number of dramatised digital challenges whichentertain ...
Fairtrade cola brand builds online identity
03 Sep 2007 | by Hayley Pinkerfield
to act as a source of information for its target 18 to 24 year old market. Miranda Walker, managing ... 's marketing is built on a very clear Fairtrade proposition," said Walker. "Cola is an unusual product ... Dynamite through digital consultancy Tradewind. The consultancy, which is headed by Sam Brownfield, a ...
Sector checker: Mixed bag of web sites reflects the reality on the high street
03 Sep 2007
of the grocery market, selling premium goods at less competitive prices with the strapline: 'Quality food, honestly priced.' It has an unusual position within the market because it has outsourced some of its e ... players in the market have got nailed. I can't help feeling that the Ocado and Waitrose Deliver ...
KFC launches Big Daddy Box Meal viral
17 Aug 2007 | by Hayley Pinkerfield
LONDON - KFC has extended its communications digitally for the first time, using a viral game...The game, Hunger Strike, has been created by BBH to promote the launch of the Big Daddy Box Meal, positioned as the ultimate way to keep hunger at bay . BBH s Content team was briefed to support TV and poster advertising with a fun, irreverent and highly engaging digital game that would appeal to 16-to ...
