12 Dec 2007
Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking ...
and contribution made to digital by affiliate programmes. The full judging panel for the awards is yet to be announced but already confirmed are Peter Gandolfi, head of brand marketing, Nationwide; Craig Hepburn ...
12 Dec 2007
| by Hayley Pinkerfield
LONDON - Asda has made heavy use of digital in a Christmas marketing onslaught....as easy as possible. AWA, the Leeds-based full service digital agency that has created the campaign, has also implemented email marketing which will run throughout the Christmas period, affiliate marketing ...
.com and in-store highlights just how effective online can be when part of a truly integrated marketing ...
12 Dec 2007
| by Hayley Pinkerfield
Currys is beginning to experiment within the digital medium to go beyond the standard banner ...
of online display activity reinforces our ongoing commitment to an integrated approach to our marketing ...
their buying cycle, said Penny Hoile, marketing manager at Currys. Initial activity will involve a series ...
05 Dec 2007
| by Mairi Clark
on the recommendations generated, said Mark Batty, online marketing manager, Woolworths. This has been particularly ...
04 Dec 2007
| by Hayley Pinkerfield
Fortnum & Mason, the upmarket grocer on Piccadilly, is expanding its digital marketing...and marketing director of Fortnum & Mason. "It is natural that we continue such innovation through seeking to
utilise the latest technologies in search marketing." In contrast to the 300-year-old emporium, VCCP ...
04 Dec 2007
across the digital economy in terms of speed of loading and availability.
04 Dec 2007
video content including a weekly 'View from the Markets' spot. Increased content will be a perky offer
04 Dec 2007
| by Trevor Clawson
t necessarily translate into equal market share online. So if shoppers are turning to the internet to reduce ...
of online market share. We used to talk in terms of a web site being equivalent to a retailer s biggest ...
. It s a similar story at Sainsbury s, where James Foord, head of online marketing, promises a complete ...
04 Dec 2007
| by Suzy Bashford
the
organic search listings, but did nothing for the user experience. When
Handbag appointed digital agency ...
and users. Brainstorming with stakeholders, such as the
editorial and marketing teams at Handbag, is vital ...
, and editorial and marketing
staff. "The presentation was a jaw dropper. We put in clips of people having ...
04 Dec 2007
| by Hayley Pinkerfield
venture that we
- and we believe any fashion retailer - has ever made into online
relationship marketing ...
. Fashionfile is
opt-in and interactive, and email marketing will target consumers with
offers and information ...