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Revolution Awards deadline extension

Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking ... and contribution made to digital by affiliate programmes. The full judging panel for the awards is yet to be announced but already confirmed are Peter Gandolfi, head of brand marketing, Nationwide; Craig Hepburn ...

Asda unveils digital Christmas push

LONDON - Asda has made heavy use of digital in a Christmas marketing onslaught....as easy as possible. AWA, the Leeds-based full service digital agency that has created the campaign, has also implemented email marketing which will run throughout the Christmas period, affiliate marketing ... .com and in-store highlights just how effective online can be when part of a truly integrated marketing ...

Currys boosts integrated strategy

Currys is beginning to experiment within the digital medium to go beyond the standard banner ... of online display activity reinforces our ongoing commitment to an integrated approach to our marketing ... their buying cycle, said Penny Hoile, marketing manager at Currys. Initial activity will involve a series ...

Woolworths boosts Xmas sales with UGC

on the recommendations generated, said Mark Batty, online marketing manager, Woolworths. This has been particularly ...

Fortnum & Mason hires VCCP Search

Fortnum & Mason, the upmarket grocer on Piccadilly, is expanding its digital marketing...and marketing director of Fortnum & Mason. "It is natural that we continue such innovation through seeking to utilise the latest technologies in search marketing." In contrast to the 300-year-old emporium, VCCP ...

Performance index

across the digital economy in terms of speed of loading and availability.

Good month/bad month

video content including a weekly 'View from the Markets' spot. Increased content will be a perky offer

E-tail: Make the most of Christmas

t necessarily translate into equal market share online. So if shoppers are turning to the internet to reduce ... of online market share. We used to talk in terms of a web site being equivalent to a retailer s biggest ... . It s a similar story at Sainsbury s, where James Foord, head of online marketing, promises a complete ...

The Revolution Usability Report: User experience - The art and craft of usability

the organic search listings, but did nothing for the user experience. When Handbag appointed digital agency ... and users. Brainstorming with stakeholders, such as the editorial and marketing teams at Handbag, is vital ... , and editorial and marketing staff. "The presentation was a jaw dropper. We put in clips of people having ...

Tesco loyalty scheme targets fashion fans

venture that we - and we believe any fashion retailer - has ever made into online relationship marketing ... . Fashionfile is opt-in and interactive, and email marketing will target consumers with offers and information ...

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