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Vonage hires Altogether Digital for social media

LONDON - Internet telephone company, Vonage, has appointed Altogether Digital to drive its social...marketing - and the work we are undertaking with Altogether Digital is central to this vision, explained ... Digital s new appointment extends its existing SEO remit, and will see the agency use social media ... . Digital s social media activity will be designed to fully integrate with and support Vonage ...

Revolution Awards deadline extension

Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking ... and contribution made to digital by affiliate programmes. The full judging panel for the awards is yet to be announced but already confirmed are Peter Gandolfi, head of brand marketing, Nationwide; Craig Hepburn ...

Marketing Society to provide digital advice

The Marketing Society has teamed up with Microsoft Digital Advertising Solutions (MDAS) to meet...resource and advice hub on digital, and will create an online presence for the society. At http://www.marketing ... The society is unveiling a three-part digital strategy, encompassing e-publications, a new web ... experts for digital advice. By emailing enquiries, the society claims they can expect an expert response ...

Vox Pop: What were the momentous digital deals of 2007?

for digital marketing strategy, influence and ultimately, success. It makes Google sole beneficiary ... The past year has seen a raft of M&A activity, as traditional and digital businesses have readied ... !'s acquisition of Right Media really ignited the ad-exchange market. The eyes of the industry will be closely ...

Owen on digital media: The tried-and-tested giveaway finds new lifevia the internet

to the hidden treasures on Orange's "unlimited" site, it seems online marketers have succumbed to an attack..., gifts have always been a sales and marketing tool. Just ask your friendly local drug dealer. But we re ... be advertising-led. Increasingly, though, ideas like these are now central to the marketing effort. Why? Because, for a start, successful marketing today is about doing cool stuff, not saying cool stuff. But also, more ...

Creative review: Ed Carveth, Craik Jones Watson Mitchell Voelkel

Ed Carveth, digital creative head, Craik Jones Watson Mitchell Voelkel, BIMA member for one year....At Craik Jones, Carveth is responsible for developing and running digital campaigns, ensuring continual creative excellence across accounts. He has more than 15 years experience in the digital arena, most recently spending seven years at Digitas London, leading the agency's Lloyds TSB group of accounts ...

Deals: IPC Media acquires TrustedReviews

IPC Media has acquired product review site TrustedReviews, as it looks to extend its digital

Analysis: Microsoft buys into Facebook

following a deal signed in 2006, but this extended alliance takes its remit into international markets ... of how much the market values Facebook at ($15 billion), but also because it could be the catalyst ... in its search platform, adCenter, and its Digital Advertising Solutions division, its performance ...

Griffiths on mobile life: Devices alone will not drive the next big thing in mobile

on mobile. The market research by by these companies indicates that for the next generation of messaging ... some form of instant messaging on the web, the introduction of the biggest internet player to mass-market ...

BT boss slams SME strategy

LONDON - Only 8 per cent of SMEs have a ‘fully comprehensive' online marketing strategy despite Web...Croxford was speaking at Revolution s Loyal Brand Advocates conference, which was held yesterday at London s The Selfridge. There s a digital chasm between SMEs and online customers, he said. Web 2 ... stage. Most traditional marketers are not ready for naked conversations with their customers ...

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