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Sector checker: Energy companies power up their green credentials

Jeremy Hill, of digital consultancy Circus Street, is impressed by the green focus of some energy...is the energy market. With privatisation and deregulation in the 80s and 90s, and then the arrival of comparison sites such as uswitch.com, the energy boys have really been knocked around by a commoditised market ... slimmed-down slick homepage dedicated to getting them to sign up. Sensible search marketing, I would say ...

Powergen uses web to align with E.ON

At the centre of the shift is a new web site designed by digital agency, Redweb. It is being supported by a multi-channel advertising campaign including print, sponsorship and outdoor and broadcast activity, aiming to push E.ON's benefits to UK consumers as a global energy company, and as a sustainable ...

Usability: USwitch perks up web personality

spent over a year gathering research and testing designs. USwitch marketing director Barry Holloway ... Creative, uSwitch s digital agency, explains: The unique illustrations offer a visual language, while ... , such as broadband and digital TV , but it is the first to use its new, more flexible technology resulting from ...

 

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