FlyMonarch.com flies with Google
07 Dec 2007 | by Hayley Pinkerfield
is skewed towards the over 45s market at the market. As their online usage grows, we plan to tap in to that ...
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Jobs | Agency Showcase | Ad creativeRevolution Awards deadline extension
12 Dec 2007
Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking ... and contribution made to digital by affiliate programmes. The full judging panel for the awards is yet to be announced but already confirmed are Peter Gandolfi, head of brand marketing, Nationwide; Craig Hepburn ...
Account Wins
04 Dec 2007
and improve data capture for future marketing....OMG Network has won a pitch to secure the affiliate marketing for RBS Insurance, covering its ... into effect from December. Park Resorts, the family holiday park operator, has appointed digital agency Sugar as its retained digital media planning, buying and creative agency as it invests heavily in its ...
Emirates develops 'longest ad in world'
04 Dec 2007
Emirates, the Dubai-based airline, has briefed Lean Mean Fighting Machine to create a digital
Marriott boosts brand with dance campaign
04 Dec 2007
to the frequent business traveller market....dancers. "Dance is a great symbol that translates across all markets," said Belinda Pote, senior vice-president, international marketing, Marriott. "We wanted this to be a very modern, visual representation of cultural ...
National Express unveils online transport service
09 Nov 2007 | by Hayley Pinkerfield
LONDON - National Express has launched a new air transport service, dot2dot, with a digital hub....undertook user definition research to determine the target market demographics and its online needs. Using ... face of the new service whilst ensuring a simple, effective and quick booking system. Lead digital ...
Analysis: London Underground goes digital
01 Nov 2007 | by Trevor Clawson
. As things stand at the moment, there are nine digital panels - usually located in escalator wells - and a ... is transforming the London Underground environment. The network s growing estate of digital panels and LCDs has ... says. London Underground s roll-out of digital technology reflects developments elsewhere ...
£1m digital boost for New York campaign
01 Nov 2007 | by Alicia Buller
NYC & Company has invested £1 million in digital advertising for the first phase of a global
Case study: No 'one size fits all' for Flybe
01 Nov 2007
, head of digital marketing at British-based regional airline Flybe, is well aware of that diversity ... market - not least because of its focus on connecting regional airports - but, with 30 per cent of its ... and leisure market. The challenge Simpkin faces is to communicate effectively with everyone who uses ...
Campaign study
01 Nov 2007
or brochure, as well as enter the competition. This included email address data-capture. The target market ... against the competitive market. Respondents claimed that placing the A6 in context of NASA and technology ...
