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The Revolution Online Research Report: Research comes of age

The online market research industry has developed in leaps and bounds since 1997 when Pete Comley ... in an online poll and was heavily criticised for bringing market research into disrepute. Now, the market ... to the most important way of doing research. Comley thinks online market research will be the number one ...

Brahm buys Swamp on acquisition trail

Brahm, the independent marketing communications agency, has acquired digital marketing outfit Swamp...of the digital sector and will strengthen Brahm's position, making us one of the leading online marketing ... The purchase of Swamp enhances Brahm's digital offer by merging Swamp's 12 employees with Brahm's 14 digital staff. They will all be based at Brahm's premises in Leeds. The digital team ...

Vox pop: What's in store for digital marketers in 2007?

All the signs are pointing to 2007 being another cracking year for the digital marketing sector ... FITZPATRICK, Digital Marketing Manager, General Motors 2007 will be the year that time and place ... players in the market to give their predictions. DAMIAN BLACKDEN EVP, Director - Strategic Marketing ...

Digital suppliers: The Americans are coming

people to their site," Beattie says. "What it means to the digital market is that you can help to ensure ... in the UK digital marketing space. US SUCCESS STORIES FROM THE FIRST DOTCOM BOOM Amazon.com opened ... hangover. Following a difficult period, the market has regained its buoyancy and UK firms have now had a ...

Adnams gives digital account to Profero

Adnams, the brewer, has hired digital agency Profero to handle its long-term digital strategy....hotel sites, as part of a plan to build a market-leading trade site. The ultimate aim is to attract ... ' retail marketing manager, said Profero was hired for its "experience, proven understanding of ROI ... with heritage and community ethos. We can't wait to bring this to life digitally." ...

Subaru pushes new Impreza with digital

. It will be promoted through the Subaru UK web site (www.subaru.co.uk) and targeted email marketing. Subaru also plans an extensive pay-per-click search and affiliate campaign. Digital agency Unsuitable created the campaign ...

Digital direct: It pays to invest in deliverability if you want to hit inboxes

day. With the tide increasing, 20-30 per cent of legitimate marketing emails are accidentally trapped...This poses a challenge to UK email marketers - to keep deliverability rates as high as possible. Investing in deliverability generates extra revenue, improving from 95 to 98 per cent means significant ... for email marketers. ...

Unilever chooses OgilvyOne for Vaseline global digital account

Unilever brand Vaseline has handed its global digital account to OgilvyOne after a two-way pitch...is the second-ranking hand and bodycare product in the world by mass distribution. It is also the market leader ... of global digital agencies last year, along with Dare and Momentum/MRM. Steve Miles, global brand VP for Vaseline, said the roster had made the pitching process much easier. "Having our new digital media team ...

Match.com supports dating through digital

The promotion, which rolls out on January 1, will include online, TV, outdoor, ambient and radio advertising. The online component, which will run throughout 2007, will incorporate search-engine marketing ... and offline marketing would be a key strategy for the brand in 2007. "It's very important to us. It's not a ...

Owen on digital media: Catch the chain reaction of a great, user-generated idea

Most people who have seen Nike's latest online marketing adventure, 'The Chain' will, I'm sure...and former chairman of the IPA Digital Marketing Group John.owen@haynet.com. ... not going to sit through hours of footage just to see themselves or their mates. Online marketing ... of people generating content. OK, 900 is a small number for a regional marketer, never mind a global one ...

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