The online market research industry has developed in leaps and bounds since 1997 when Pete Comley ...
in an online poll and was heavily criticised for bringing market research into disrepute. Now, the market ...
to the most important way of doing research. Comley thinks online market research will be the number one ...
Brahm, the independent marketing communications agency, has acquired digitalmarketing outfit Swamp...of the digital sector and will strengthen
Brahm's position, making us one of the leading online marketing ...
The purchase of Swamp enhances Brahm's digital offer by merging Swamp's
12 employees with Brahm's 14 digital staff. They will all be based at
Brahm's premises in Leeds. The digital team ...
All the signs are pointing to 2007 being another cracking year for the
digitalmarketing sector ...
FITZPATRICK, DigitalMarketing Manager, General Motors 2007 will be the year that time and place ...
players in the market to give their
predictions. DAMIAN BLACKDEN EVP, Director - Strategic Marketing ...
people to their site," Beattie says. "What it means
to the digitalmarket is that you can help to ensure ...
in the UK digitalmarketing
space. US SUCCESS STORIES FROM THE FIRST DOTCOM BOOM Amazon.com opened ...
hangover. Following a difficult period, the market has regained its buoyancy and
UK firms have now had a ...
Adnams, the brewer, has hired digital agency Profero to handle its long-term digital strategy....hotel sites, as part of a
plan to build a market-leading trade site. The ultimate aim is to
attract ...
' retail marketing manager, said Profero was hired for
its "experience, proven understanding of ROI ...
with heritage and community ethos. We can't wait to bring
this to life digitally." ...
. It will be promoted through the Subaru UK web site (www.subaru.co.uk)
and targeted email marketing. Subaru also plans an extensive
pay-per-click search and affiliate campaign. Digital agency Unsuitable created the campaign ...
25 Jan 2007
| by Paul Crabtree, marketing director of Adestra
day. With the tide increasing, 20-30 per cent of legitimate marketing emails are accidentally trapped...This poses a challenge to UK email marketers - to keep deliverability
rates as high as possible. Investing in deliverability generates extra
revenue, improving from 95 to 98 per cent means significant ...
for email marketers. ...
Unilever brand Vaseline has handed its global digital account to OgilvyOne after a two-way pitch...is the second-ranking hand and bodycare product in
the world by mass distribution. It is also the market leader ...
of
global digital agencies last year, along with Dare and
Momentum/MRM. Steve Miles, global brand VP for Vaseline, said the roster had made the
pitching process much easier. "Having our new digital media team ...
The promotion, which rolls out on January 1, will include online, TV,
outdoor, ambient and radio advertising. The online component, which will run throughout 2007, will incorporate
search-engine marketing ...
and offline marketing would be a
key strategy for the brand in 2007. "It's very important to us. It's
not a ...
Most people who have seen Nike's latest online marketing adventure, 'The Chain' will, I'm sure...and former
chairman of the IPA DigitalMarketing Group John.owen@haynet.com. ...
not going to sit through hours of footage just to see
themselves or their mates. Online marketing ...
of
people generating content. OK, 900 is a small number for a regional
marketer, never mind a global one ...