27 Sep 2007
| by Hayley Pinkerfield
among many other tasks. Mark Fallows, McCann s director of digital content, added: Creating a ...
26 Sep 2007
| by Hayley Pinkerfield
LONDON - Reading Room, the specialist digital communications agency, has been appointed to create...the internet centrally within its marketing plans. koda is keen to enhance its brand position and build on the success of recent marketing activity via online channels. Margaret Manning, CEO, Reading Room, said ...
s passion and delivering an intelligent digital strategy that communicates that passion to best effect. ...
26 Sep 2007
| by Hayley Pinkerfield
, providers of digital marketing technology and expertise, and sister company Drive Performance Media, a ...
up EIAA membership as of January 2008. The EIAA promotes the marketing and selling of interactive ...
director at the EIAA, said: The EIAA forecasts that the European interactive advertising market is going ...
26 Sep 2007
| by Hayley Pinkerfield
The service will allow advertisers to integrate existing DoubleClick digital ad targeting ...
with the existing DART platform will allow all digital advertising staff to adapt easily to new mobile advertising ...
. As media companies begin to offer integrated digital ad packages to advertisers that include online display ...
24 Sep 2007
| by Hayley Pinkerfield
own site. The broadband news clip service is part of our digital strategy to attract new audiences ...
19 Sep 2007
| by Alicia Buller
added. Visitors can also immerse themselves in a number of dramatised digital challenges whichentertain ...
19 Sep 2007
| by Alicia Buller
Currently 85 per cent of room bookings are conducted online, we would like to increase this to at least 95 per cent and offer customers a one-stop online service where they can order everything they need for their Travelodge stay, said Daniel Heale, Travelodge marketing and sales director ...
18 Sep 2007
| by Alicia Buller
is the leading adopter within this market, with 87 per cent having taken a photo and 28 per cent having downloaded a video clip. The research clearly shows huge potential for media owners, marketers ...
market economic, social and cultural conditions. Across the globe 66 per cent have a portable music ...
14 Sep 2007
| by Hayley Pinkerfield
marketing push to promote the new site and will include an in-store campaign, communications with 1 million Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...
12 Sep 2007
| by Hayley Pinkerfield
The agreement covers the areas of display advertising, search including Yahoo! Answers and a branded toolbar. This is Yahoo! s first agreement of its kind with a social networking site, which it claims will offer its advertisers much-improved marketing opportunities, especially in the 13-24 year ...