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UPS unveils desktop Widget

among many other tasks. Mark Fallows, McCann s director of digital content, added: Creating a ...

Reading Room scoops Škoda online account

LONDON - Reading Room, the specialist digital communications agency, has been appointed to create...the internet centrally within its marketing plans. koda is keen to enhance its brand position and build on the success of recent marketing activity via online channels. Margaret Manning, CEO, Reading Room, said ... s passion and delivering an intelligent digital strategy that communicates that passion to best effect. ...

EIAA expands with four new members

, providers of digital marketing technology and expertise, and sister company Drive Performance Media, a ... up EIAA membership as of January 2008. The EIAA promotes the marketing and selling of interactive ... director at the EIAA, said: The EIAA forecasts that the European interactive advertising market is going ...

DoubleClick extends to mobile

The service will allow advertisers to integrate existing DoubleClick digital ad targeting ... with the existing DART platform will allow all digital advertising staff to adapt easily to new mobile advertising ... . As media companies begin to offer integrated digital ad packages to advertisers that include online display ...

BBC World launches video ads to global audience

own site. The broadband news clip service is part of our digital strategy to attract new audiences ...

Stella Artois relaunches global website

added. Visitors can also immerse themselves in a number of dramatised digital challenges whichentertain ...

Travelodge appoints twentysix London

Currently 85 per cent of room bookings are conducted online, we would like to increase this to at least 95 per cent and offer customers a one-stop online service where they can order everything they need for their Travelodge stay, said Daniel Heale, Travelodge marketing and sales director ...

UK consumers send record texts

is the leading adopter within this market, with 87 per cent having taken a photo and 28 per cent having downloaded a video clip. The research clearly shows huge potential for media owners, marketers ... market economic, social and cultural conditions. Across the globe 66 per cent have a portable music ...

House of Fraser unveils first e-commerce site

marketing push to promote the new site and will include an in-store campaign, communications with 1 million Frasercard holders, search engine marketing and select affiliate activity. House of Fraser s exclusive brand ...

Yahoo! and Bebo sign exclusive advertising deal

The agreement covers the areas of display advertising, search including Yahoo! Answers and a branded toolbar. This is Yahoo! s first agreement of its kind with a social networking site, which it claims will offer its advertisers much-improved marketing opportunities, especially in the 13-24 year ...

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