17 Dec 2008
| by Andrew McCormick
LONDON - Lads' mag FHM is backing the launch of its new website with a marketing campaign promoting
17 Dec 2008
| by Elizabeth Clifford-Marsh
LONDON - EMI Music has relaunched its website as part of an ongoing experiment with digital...Music vice-president of digital special projects Alex Haar said the site is the beginning of a longer ...
09 Dec 2008
| by Elizabeth Clifford-Marsh
LONDON - T-Mobile has launched a groundbreaking mobile marketing campaign, becoming one...could soon benefit from more transparent reporting. MediaCom director of digital Stefan Bardega said ...
08 Dec 2008
| by Andrew McCormick
as requisite before they commit more money to digital marketing. JICIMS chairman Marc Cranmer is expected ...
summit held in October and attended by almost 100 digital heavyweights resulted in support from all sides ...
04 Dec 2008
| by Kunal Dutta
LONDON - From a US presidential campaign to a kickboxing bear, digital marketing has had its...ramped up its digital marketing activity as a result of this campaign. Title: Bear Brand: John ...
and the messages part of a digital awareness drive from the brand's marketing team. Bemusement turned to anger ...
Over the past 12 months we have witnessed a watershed in online advertising, with marketers ...
04 Dec 2008
| by Trevor Clawson
for the mouse and keyboard, and will transform digital marketing, says Trevor Clawson....blurs the dividing line between the real world and the digital world," he says. "It allows you to work ...
that characterise Surface are new, but, according to Darrell Wilkins, creative director of digital production ...
opportunities for brands and marketers to create bespoke experiences across a whole range of devices ...
04 Dec 2008
| by Kunal Dutta
From a US presidential campaign to a kickboxing bear, digital marketing has had its moments. Kunal...or since have managed to make such an impact. Coca-Cola has ramped up its digital marketing activity as a ...
Over the past 12 months we have witnessed a watershed in online advertising, with marketers investing more in using the web to build their brands then ever before. Digital is now the only display ...
04 Dec 2008
| by Mike Fletcher
strategy, from digital channels being an optional route to market to online shopping becoming an essential ...
sector, as well as for charities that are turning to digital in order to increase donations. Manning says: "It's no longer about marketing or providing a catalogue of products online. It's now about ...
04 Dec 2008
| by Robert McLuhan
In the offline world, you can set up a stall at the market and be sure of getting passing trade ...
the most obvious way to get attention, although internet users are learning to ignore the marketing ...
." Optimising search for the brand's new site, built by Coast Digital, has helped achieve a 25 per cent lift ...
04 Dec 2008
| by Staff
opportunity to tap into a rapidly expanding market. In a statement, Google said it was 'very disappointed ...