14 Jul 2008
marketers, according to the latest National Email Marketing Benchmark report....The study, carried out by the Direct Marketing Association's Email
Marketing Council in the fourth quarter of last year, shows that
integrating email with other digital channels is at the top of the
agenda. According to the study of leading email service providers, improving the
sophistication of email marketing ...
14 Mar 2008
Email is being underused in conjunction with other direct media, claims the Direct Marketing...The latest annual National Client Email Marketing Survey from the DMA
calls on marketers to fulfil email's potential as part of integrated
strategies. According to the report, direct mail ...
of email, the medium does not
yet have the reach of other direct marketing tools, with companies ...
30 Jan 2008
| by Mairi Clark
by Manchester digital marketing agency, Code Computerlove. Client services director at Code Computerlove ...
11 Jan 2008
| by Hayley Pinkerfield
integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show ...
(Stephens Francis Whitson). The win comes soon after the agency scooped Fortnum Mason s search marketing ...