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Jobs | Agency Showcase | Ad creativeas requisite before they commit more money to digital marketing. JICIMS chairman Marc Cranmer is expected ... summit held in October and attended by almost 100 digital heavyweights resulted in support from all sides ...
Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...
LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... claimed the transition to digital is "inevitable" and said that Orange is plans to invest heavily ...
The appointment is part of 118 118's strategy to increase its digital marketing activity in 2009. Search marketing is expected to play a key role promoting the brand to consumers and businesses. The first campaign run by BLM Quantum promoting 118 118's capability of answering questions quickly ...
LONDON - These days, even the most senior marketers need an understanding of how to bring...of the whole media landscape, and digital specialists. A general marketer could probably pick up something like ... are recruiting someone to the digital team, it's not really enough to find someone who is a qualified marketer ... way. The people who seem more comfortable with digital marketing seem to be younger ...
LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
, is seeking a full-service digital agency to oversee its launch....The joint-venture firm has approached UK digital agencies with a brief to help launch the internet ... -traditional' approach to its communications strategy, by using the appointed digital agency as its lead strategic partner. Those behind the venture have not specified a digital advertising budget, but are believed ...
, and worked at Inspired Digital and TBWA Digerati. "If the online process is put together end to end, you ... Hayward. "That's where I see a gap in the market." ...
EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...
LONDON - Online car rental firm EasyCar has called a pitch for its digital marketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ... pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ... EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...
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