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T-Mobile launches landmark mobile marketing campaign

LONDON - T-Mobile has launched a groundbreaking mobile marketing campaign, becoming one...could soon benefit from more transparent reporting. MediaCom director of digital Stefan Bardega said ...

T-Mobile launches landmark mobile marketing campaign

LONDON - T-Mobile has launched a groundbreaking mobile marketing campaign, becoming one...could soon benefit from more transparent reporting. MediaCom director of digital Stefan Bardega said ...

Dragging Unilever into the digital age

LONDON - Having boosted Unilever's US digital spend, Babs Rangaiah plans to help the FMCG company...in a changing market. "The point of this job is to infuse media sensibilities into the creative ... on digital and it is, to a certain degree, true. But the example of Unilever, and particularly its US work ... -winner Arguably Unilever's best-known digital campaign, and one that won a Cyber Lion at Cannes in 2007, is Dove ...

Smith to replace Marks as Microsoft UK marketing head

LONDON - Alex Marks, Microsoft Advertising's head of UK marketing, is stepping down to take on a...Marks, who has been in charge of Microsoft Advertising's marketing for two and a half years, will be replaced by Nickie Smith, currently head of marketing for Microsoft's multi-national sales, who will take on the role of UK marketing director. Both Marks and Smith will take on their new roles next week. Marks, who ...

Smith to replace Marks as Microsoft UK marketing head

LONDON - Alex Marks, Microsoft Advertising's head of UK marketing, is stepping down to take on a...Marks, who has been in charge of Microsoft Advertising's marketing for two and a half years, will be replaced by Nickie Smith, currently head of marketing for Microsoft's multi-national sales, who will take on the role of UK marketing director. Both Marks and Smith will take on their new roles next week. Marks, who ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Mazda moves into affiliate marketing

LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ... partner with high-quality web publishers that have not been involved with affiliate marketing before ...

Mazda moves into affiliate marketing

LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ... partner with high-quality web publishers that have not been involved with affiliate marketing before ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... claimed the transition to digital is "inevitable" and said that Orange is plans to invest heavily ...

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