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Lycos closes as ad revenues plummet

and fragmenting market share....Lycos in the market as an entertainment and lifestyle network. "Over the past six or seven years ...

Mazda moves into affiliate marketing

LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ... partner with high-quality web publishers that have not been involved with affiliate marketing before ...

Mazda moves into affiliate marketing

LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ... partner with high-quality web publishers that have not been involved with affiliate marketing before ...

Red Bull promotes online music venues

The teenage talent competition gives musicians their own online venue to showcase their talent and help from Red Bull promoters to raise their profile through Red Bull marketing activity including gig ... , who will win a day in a studio plus their single professionally pressed onto a CD. Digital agency ...

Red Bull promotes online music venues

The teenage talent competition gives musicians their own online venue to showcase their talent and help from Red Bull promoters to raise their profile through Red Bull marketing activity including gig ... , who will win a day in a studio plus their single professionally pressed onto a CD. Digital agency ...

DFS backs working mums website

joint initiative by Digital Bridge and Twofour Communications and will be supported by blogs and video diaries by the main characters. The 10 minute episodes will also run on Bebo and YouTube. Digital Bridge ...

DFS backs working mums website

joint initiative by Digital Bridge and Twofour Communications and will be supported by blogs and video diaries by the main characters. The 10 minute episodes will also run on Bebo and YouTube. Digital Bridge ...

Be cautious when it comes to convergence

LONDON - Marketers must approach new commercial opportunities created by converging media...the urge to take advantage of all the new marketing opportunities the converging media world is throwing up ... increasingly creating content for multiple digital platforms, Walley claims that video will rapidly establish itself as the most effective digital advertising format. "Rather than bringing about the death of the 30 ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... claimed the transition to digital is "inevitable" and said that Orange is plans to invest heavily ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...

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