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Case studies - Domestos

Campaign: Grotbuster Agency: OgilvyAction Aims: OgilvyAction was tasked with designing a digital marketing campaign which would demonstrate the product's multi-directional nozzle feature and its ... of September. A Grotbuster campaign site was added to the Domestos website, backed by a digital campaign ...

P&G reassigns Pringles account

LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...

P&G reassigns Pringles account

LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...

Malibu in biggest web drive to date

year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.

Snack brands target teens through social networks

found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...

Schwarzkopf rolls out brand-building drive

The digital marketing drive is based around the concept of the 'Hair Police', who have the power to caution internet users with bad hair and give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where users can go for the chance to win a ...

Bacardi's James joins Isobar

LONDON - Bacardi's global digital chief Ian James has joined Aegis Media's international digital...as head of digital to lead the drinks firm's digital marketing strategy for brands including Bombay ... a series of senior management changes at the digital outfit. Isobar has also promoted Fiona Lloyd ... , where he was director of digital. Pullan said the appointments were part of Isobar's policy of putting ...

Bombay Sapphire rolls out 'mixology' web strategy

LONDON - Bombay Sapphire, the gin brand, is rolling out a digital marketing drive centring on a

Schwarzkopf rolls out Pro.Styling digital drive

The digital marketing drive is based around the concept of the Hair Police', who have the power to caution internet users with bad hair and give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where internet users can go for the chance ...

Heineken backs beer dispenser with digital drive

LONDON - Heineken is rolling out a year-long digital marketing drive to promote the launch of its

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