Case studies - Halifax
14 Nov 2008 | by Staff
potentially lucrative market.
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Jobs | Agency Showcase | Ad creativeBanks 'are failing consumers online'
04 Dec 2008 | by Elizabeth Clifford-Marsh
should speed up their processes at responding and reacting to the market," he said. "They need to look ... the UK, especially with marketing budgets tightening across the sector. It costs far less to retain ... they have been investing in acquisitive search engine marketing, and not in what happens on the conversion ...
Opinion: There'll be winners and losers online as the credit crunch bites brands
17 Oct 2008 | by Nancy Cruickshank, global chief executive, VideoJug
high-quality product Given the vast amount of time consumers spend online, digital ad revenues continue to grow, albeit by an estimated 15% or less in Q1 and single-digit growth in Q2 2008, while other ... organisations continue to increase digital's share, as an industry we are not used to single-digit growth ...
Barclaycard to rethink digital roster
03 Sep 2008 | by Andrew McCormick
LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above ...
Barclaycard to rethink digital roster
03 Sep 2008 | by Andrew McCormick
LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above ...
MasterCard hands MRM travel project
06 Aug 2008 | by Elizabeth Clifford-Marsh
LONDON - MasterCard Worldwide has appointed digital agency MRM Worldwide (UK) to lead its digital
Economic climate forces major advertisers to slash spending
14 Jul 2008 | by Stephen Jakes
their digital spend as the economic downturn takes hold....media spend, according to Nielsen. Orange significantly cut back its digital marketing activity ... Direct ramped up its digital marketing spend by an impressive 334 per cent to £4.8 million, making ... major digital drive to help it compete against Match.com. O2 also boosted its online investment ...
Performance index
14 Jul 2008
across the digital economy in terms of speed of loading and availability.
Account wins
14 Jul 2008
The network's digital arm Tribal DDB will handle the digital aspect of the account. Tourism ... 's fashion retailer East has selected Receptional to handle its paid search marketing account as it seeks to drive traffic to its site. The internet marketing consultancy will handle East's paid search account ...
Lloyds TSB embarks on three-year revamp
14 Jul 2008 | by Stephen Jakes
of the London 2012 Olympic Games. The new digital strategy will see Lloyds end its three-year relationship ...
