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Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...

Battle of the brands - Apple vs Samsung

's hot and who's not when it comes to email marketing. Kim Benjamin referees...., Revolution commissioned Harvest Digital to analyse the email marketing campaigns from two leading consumer ... part, Samsung, second to Nokia in the mobile handset market, has been busy promoting the launch ... continues to overshadow financial markets, brands are having to work harder than ever to attract and retain ...

Westfield London links with Conde Nast ahead of opening

LONDON - Shopping centre Westfiled London has rolled out a digital campaign ahead of its opening.

PriceRunner rolls out finance channel

. "Partnering with BeatThatQuote.com, a clear leader in the financial market, means that we can now offer a ... , accounting for 3.57 per cent of the market, compared with leader Hot UK Deals' 4.64 per cent share. ...

Midway runs full screen ads for wrestling game

LONDON - Games developer Midway has become one of the first brands to base its digital advertising

Unilever unveils global web strategy for Persil

Unilever is launching a global digital marketing strategy aimed at promoting its flagship Persil...OgilvyOne the worldwide digital marketing account for Persil in March following a pitch against Bartle Bogle Hegarty, Tribal DDB and Agency Republic. The agency already handles digital marketing for a range of other ... digital marketing activity across its range of key brands. In April, the company launched a marketing ...

Microsoft aims for dominance with Powerset acquisition

The acquisition follows Microsoft's failure to challenge Google's dominance of the internet search market either by acquiring Yahoo! outright or buying its search business. Microsoft plans to enhance its Live Search offering with the purchase of Powerset, which has developed a natural search tool ...

Dixons jumps on Facebook bandwagon

2.5m digital and direct marketing spend in a bid to reinvigorate sales across its Currys, Currys.digital ... discussion boards on topics including what is top of your gadget wish list?' Richard Clark, marketing ... group would be promoted via a mix of email marketing and online advertising. Dixons is the latest in a ...

What Car teams up with FindsYou.com to launch dealer sales platform

that will then be matched against posted wants. "This partnership will enable car dealers to better market their vehicles ... significant marketing budget," said Guy Walker, chief executive of FindsYou.com. "The more car dealers ...

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