04 Dec 2008
| by Staff
been working with TMW on the phased rollout of the brand in 21 markets across Europe, including the UK...of moderators across five key European markets and developed strict rules of engagement. Results: Over four ...
25 Nov 2008
| by Staff
LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ...
partner with high-quality web publishers that have not been involved with affiliate marketing before ...
14 Nov 2008
| by Staff
around the world using the ecoDrive technology. In addition to working on the global digital marketing ...
just seven months into its relationship with Fiat, AKQA, the marque's retained digital agency, had ...
is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
17 Oct 2008
| by Victoria Furness
how the depressed car market can best utilise search...., is more pragmatic about why car manufacturers have not cut back on digital marketing. "When it comes ...
in the same quarter. The problem is weakness in the US market; in Europe sales were positive in comparison ...
; Ford cut global marketing spend by $200m to $100m in the second quarter, while GM withdrew its planned ...
09 Apr 2008
| by Hayley Pinkerfield
The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...
12 Feb 2008
| by Hayley Pinkerfield
marketing manager, Marianne Nicholas, said: Our research shows that people looking for a new car now do ...
04 Feb 2008
| by Hayley Pinkerfield
, Honda s digital marketing manager, said: Digital provides us with an ideal opportunity to bring ...
used digital as a precursor to a television advert. A 20,000-piece online jigsaw puzzle, when complete ...
Honda s problem-solving ethos as they lead users through the experience. The wider digital campaign ...