Case studies - Reebok
17 Oct 2008 | by Staff
period of time. The core target was teenagers in nine major European markets - an elusive audience ... winner in four markets getting the chance to see 50 Cent live in concert, and to meet their hero ...
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Jobs | Agency Showcase | Ad creativeThe Download: Smart guide to ... Levi's 501 relaunch
17 Oct 2008 | by Staff
LONDON - Levi's has signalled an important shift in its global marketing strategy, relaunching its...brand online represents an important sea-change in the company's marketing, which previously relied ... is the next logical step. - Internally, the drive online is being championed by Vincent Stuhlen, digital marketing manager EMEA, at Levi's. Stuhlen works closely with vice-president of marketing, Mike Joubert, who ...
Nike chief: risk is key to success
14 Jul 2008 | by Gareth Jones
LONDON - Nike's UK marketing director Simon Pestridge claims that being prepared to take risks...Pestridge, who is responsible for integrating digital into the core of Nike's marketing strategy, told Revolution that being "bold" is the best way to stand out online. "Successful digital marketing ... in brands that put themselves on the line." Pestridge claims the best marketing campaigns are ones ...
Vital statistics
14 Jul 2008
don't know how to market properly within social networks," said Nate Elliot, research director at JupiterResearch. "Many marketers create dull, non- interactive pages and wait for a viral marketing effect to bring users to their door." Crucially, the study calls on marketers to employ simple tactics ...
Hunter kicks off global online branding and sales
25 Apr 2008 | by Hayley Pinkerfield
. The site is at the centre of a wider strategy to make Hunter products available to buy in markets including ... with LEWIS on an upcoming newsletter, SEO and email marketing. ...
Liberty targets style-savvy Handbag.com users
23 Apr 2008 | by Hayley Pinkerfield
's lifestyle site from Hearst Digital, to reach a style and beauty-conscious female audience.....com is part of the company s Hearst Digital network. ...
Kickers evolves its digital strategy
16 Apr 2008 | by Hayley Pinkerfield
LONDON - Shoe brand Kickers has launched a digital push as part of a six-figure integrated campaign...for the Kickers brand. Simon Jobson, marketing director at Kickers, said: The microsite and supporting digital ... Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ...
Nike unveils rich-media site for 23rd Air Jordan XX3 trainer
01 Apr 2008 | by Hayley Pinkerfield
the stops," said Emmanuel Brown, Jordan's director of digital marketing and content. "Suite 23 allowed us ... the digital production shoot. While there was no online advertising, downloadable creative has been pushed ... consumers and the US market can access content via a branded mobile TV channel. Some 25 per cent of traffic ...
Luxury brands: Viewpoint - Can luxury ever shine online?
14 Mar 2008
Luxury brands have been slow to find a way to harness online marketing, fearing a loss of cachet...of a luxury brand's image is, of course, high standards of service. Many digital marketers ... global distribution network with unparalleled means of enhancing brand awareness and improving market ... maintaining a brand's unique allure. The answer, for many luxury brands, has been to avoid online marketing ...
K-Swiss creates new site for Ariake launch
14 Mar 2008
Perfect Fools, the Sweden- and US-based international digital agency, has created an interactive viral website for the launch of Ariake - the first trainer designed specifically for the sport of free ... course for Foucan to perform on. The site complements a European and US marketing campaign ...
