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Pepsi spots the potential of QR codes

of marketing campaigns. "They're being used in other industries for tracking purposes, so consumers ... the Pepsi campaign is an exciting step for the future of mobile marketing, while others in the industry ... of mobile marketing. For me, they're more of a gimmick and a response to the technological limitations ...

Red Bull becomes first brand on PlayStation Home

to the internet through their PS3 consoles. John Beasley, brand marketing manager for Red Bull UK said Home ... with the brand," he said. Beasley said Home will show marketers how in-game advertising can be used effectively ...

Red Bull promotes online music venues

The teenage talent competition gives musicians their own online venue to showcase their talent and help from Red Bull promoters to raise their profile through Red Bull marketing activity including gig ... , who will win a day in a studio plus their single professionally pressed onto a CD. Digital agency ...

Case studies - Snickers

digital drive for 2008.

P&G reassigns Pringles account

LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...

Malibu in biggest web drive to date

year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.

Malibu in biggest web drive to date

year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.

Snack brands target teens through social networks

found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...

Vital statistics

don't know how to market properly within social networks," said Nate Elliot, research director at JupiterResearch. "Many marketers create dull, non- interactive pages and wait for a viral marketing effect to bring users to their door." Crucially, the study calls on marketers to employ simple tactics ...

Campaign study: Plum Vision

Client: Plum Baby Agency: Work Club Work Club created a campaign to make baby food brand Plum Baby stand out from other premium products in a competitive market by connecting with senses other than ... and preservative-free product, Plum Baby sits in a highly competitive market, which is already saturated ...

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