04 Dec 2008
| by Elizabeth Clifford-Marsh
of marketing campaigns. "They're being used in other industries for tracking purposes, so consumers ...
the Pepsi campaign is an exciting step for the future of mobile marketing, while others in the industry ...
of mobile marketing. For me, they're more of a gimmick and a response to the technological limitations ...
02 Dec 2008
| by Elizabeth Clifford-Marsh
to the internet through their PS3 consoles. John Beasley, brand marketing manager for Red Bull UK said Home ...
with the brand," he said. Beasley said Home will show marketers how in-game advertising can be used effectively ...
25 Nov 2008
| by Elizabeth Clifford-Marsh
The teenage talent competition gives musicians their own online venue to showcase their talent and help from Red Bull promoters to raise their profile through Red Bull marketing activity including gig ...
, who will win a day in a studio plus their single professionally pressed onto a CD. Digital agency ...
10 Oct 2008
| by Elizabeth Clifford-Marsh
LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ...
. The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
17 Sep 2008
| by Andrew McCormick
year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.
17 Sep 2008
| by Andrew McCormick
year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.
16 Jul 2008
| by Andrew McCormick
found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ...
to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...
14 Jul 2008
don't know how to market properly within social
networks," said Nate Elliot, research director at JupiterResearch. "Many
marketers create dull, non- interactive pages and wait for a viral
marketing effect to bring users to their door." Crucially, the study calls on marketers to employ simple tactics ...
14 Jul 2008
Client: Plum Baby Agency: Work Club Work Club created a campaign to make baby food brand Plum Baby stand out
from other premium products in a competitive market by connecting with
senses other than ...
and preservative-free product, Plum Baby sits in a
highly competitive market, which is already saturated ...