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Masterclass: E-commerce

, from digital channels being an optional route to market to online shopping becoming an essential driver ... as for charities that are turning to digital in order to increase donations. Manning says: "It's no longer about marketing or providing a catalogue of products online. It's now about the business of selling in a difficult ...

Masterclass: E-commerce

strategy, from digital channels being an optional route to market to online shopping becoming an essential ... sector, as well as for charities that are turning to digital in order to increase donations. Manning says: "It's no longer about marketing or providing a catalogue of products online. It's now about ...

Westfield London links with Conde Nast ahead of opening

LONDON - Shopping centre Westfiled London has rolled out a digital campaign ahead of its opening.

Retailers must embrace viral ads

LONDON - Retailers should not be afraid to utilise viral marketing for time sensitive campaigns...Tamba Internet account director John Broomfield said although many retail promotions are time sensitive, messages can be added explaining the offer is no longer applicable. This, he claims, will not affect the brand's reputation. "Viral games are a mechanism to mass market a message and yes ...

Retailers must embrace viral ads

LONDON - Retailers should not be afraid to utilise viral marketing for time sensitive campaigns...Tamba Internet account director John Broomfield said although many retail promotions are time sensitive, messages can be added explaining the offer is no longer applicable. This, he claims, will not affect the brand's reputation. "Viral games are a mechanism to mass market a message and yes ...

'Tis the season to build brand loyalty

for retailers of exploiting digital opportunities. E-Commerce Expo, organised by IMP Events, takes place ...

Lipsy gears up for online makeover

of functionality and marketing support to store owners and stockists to assist the growth of the brand ...

Harveys hires Clash-Media for lead generation

sales leads they're generating," he said. Harveys varies its marketing spend to include sponsorship of Coronation Street, along with banner advertising, search marketing and mobile promotions. The campaign ...

Performance index

across the digital economy in terms of speed of loading and availability.

Account wins

The network's digital arm Tribal DDB will handle the digital aspect of the account. Tourism ... 's fashion retailer East has selected Receptional to handle its paid search marketing account as it seeks to drive traffic to its site. The internet marketing consultancy will handle East's paid search account ...

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