04 Dec 2008
| by Mike Fletcher
, from digital channels being an optional route to market to online shopping becoming an essential driver ...
as for charities that are turning to digital in order to increase donations. Manning says: "It's no longer about marketing or providing a catalogue of products online. It's now about the business of selling in a difficult ...
04 Dec 2008
| by Mike Fletcher
strategy, from digital channels being an optional route to market to online shopping becoming an essential ...
sector, as well as for charities that are turning to digital in order to increase donations. Manning says: "It's no longer about marketing or providing a catalogue of products online. It's now about ...
22 Oct 2008
| by Elizabeth Clifford-Marsh
LONDON - Shopping centre Westfiled London has rolled out a digital campaign ahead of its opening.
15 Oct 2008
| by Elizabeth Clifford-Marsh
LONDON - Retailers should not be afraid to utilise viral marketing for time sensitive campaigns...Tamba Internet account director John Broomfield said although many retail promotions are time sensitive, messages can be added explaining the offer is no longer applicable. This, he claims, will not affect the brand's reputation. "Viral games are a mechanism to mass market a message and yes ...
15 Oct 2008
| by Elizabeth Clifford-Marsh
LONDON - Retailers should not be afraid to utilise viral marketing for time sensitive campaigns...Tamba Internet account director John Broomfield said although many retail promotions are time sensitive, messages can be added explaining the offer is no longer applicable. This, he claims, will not affect the brand's reputation. "Viral games are a mechanism to mass market a message and yes ...
09 Oct 2008
| by Elizabeth Clifford-Marsh
for retailers of exploiting digital opportunities. E-Commerce Expo, organised by IMP Events, takes place ...
25 Sep 2008
| by Elizabeth Clifford-Marsh
of functionality and marketing support to store owners and stockists to assist the growth of the brand ...
22 Aug 2008
| by Elizabeth Clifford-Marsh
sales leads they're generating," he said. Harveys varies its marketing spend to include sponsorship of Coronation Street, along with banner advertising, search marketing and mobile promotions. The campaign ...
14 Jul 2008
across the digital economy in terms of speed of loading and availability.
14 Jul 2008
The network's digital arm Tribal DDB will handle the digital aspect of
the account. Tourism ...
's fashion retailer East has selected Receptional to handle its
paid search marketing account as it seeks to drive traffic to its site.
The internet marketing consultancy will handle East's paid search
account ...