The Download: Google watch - Google eyes mobile in Yahoo! aftermath
04 Dec 2008
expanding market. In a statement, Google said it was 'very disappointed' in the FAS' decision. - Meanwhile ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeBeyond the desktop
04 Dec 2008 | by Trevor Clawson
for the mouse and keyboard, and will transform digital marketing, says Trevor Clawson....blurs the dividing line between the real world and the digital world," he says. "It allows you to work ... that characterise Surface are new, but, according to Darrell Wilkins, creative director of digital production ... opportunities for brands and marketers to create bespoke experiences across a whole range of devices ...
Orange loses global marketing chief
18 Nov 2008 | by Gareth Jones
LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...
Battle of the brands - Apple vs Samsung
14 Nov 2008 | by Kim Benjamin
's hot and who's not when it comes to email marketing. Kim Benjamin referees...., Revolution commissioned Harvest Digital to analyse the email marketing campaigns from two leading consumer ... part, Samsung, second to Nokia in the mobile handset market, has been busy promoting the launch ... continues to overshadow financial markets, brands are having to work harder than ever to attract and retain ...
118 118 appoints BLM Quantum
23 Oct 2008 | by Elizabeth Clifford-Marsh
The appointment is part of 118 118's strategy to increase its digital marketing activity in 2009. Search marketing is expected to play a key role promoting the brand to consumers and businesses. The first campaign run by BLM Quantum promoting 118 118's capability of answering questions quickly ...
Search Special Report: Search 2010
17 Oct 2008 | by Adam Woods
to be the main pillars of search marketing strategies over the next two years, writes Adam Woods....once again. As a result, 2008 has been arguably one of the most eventful years the search marketing ... trends in search marketing. Universal, local and mobile are the pillars that, unless an entire industry ... are generated by mobile handsets," says Ailes. "That is a market that has got to where we want to be, so ...
Google Chrome: first UK review
03 Sep 2008 | by Andrew McCormick
increases its influence on our use of web software, search, advertising and ultimately all digital media ...
Orange vows to step up online innovation
20 Aug 2008 | by Gareth Jones
to drive innovation in digital marketing..... Orange currently spends 13m a year on digital marketing, according to figures from Nielsen. However ... experiments aimed at strengthening its brand online. "We ring-fence a small percentage of our marketing ... percentage of our marketing investment just to do things that might be cool." The mobile company is also ...
Consumers catch on to m-commerce
23 Jul 2008 | by Elizabeth Clifford-Marsh
LONDON - Consumers are increasingly making purchases via their mobile phone, providing marketers...with their mobiles, many are not aware such services exist. "Signs point to a need for marketers to share more ...
Snack brands target teens through social networks
16 Jul 2008 | by Andrew McCormick
found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...
