18 Nov 2008
| by Gareth Jones
LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ...
, with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ...
claimed the transition to digital is "inevitable" and said that Orange is plans to invest heavily ...
22 Sep 2008
| by Adam Woods
Orange believes that putting digital at the heart of its brand will allow it to stand out from...that digital will steal considerable budget from above-the-line marketing in the coming years. "It will be our ...
, but to putting it into some cool digital stuff," he says. The brand's Orange Balloon Race and Orange Unlimited site, both developed with Poke, are high-profile examples of its innovative approach to digital ...
22 Sep 2008
| by Staff
, senior vice-president marketing and business development at Bebo, said Kane's appointment was another ...
20 Aug 2008
| by Gareth Jones
to drive innovation in digital marketing..... Orange currently spends 13m a year on digital marketing, according to figures from Nielsen. However ...
experiments aimed at strengthening its brand online. "We ring-fence a small percentage of our marketing ...
marketing investment just to do things that might be cool." The mobile company is also giving the internet ...
01 Apr 2008
| by Hayley Pinkerfield
to differentiate itself in an increasingly crowded market....Tattersall told Revolution that his main challenges for 2008 are to
diversify uSwitch's product range, break into new markets and maintain
its position as an energy market leader (according to Hitwise ...
to
use is key," said Tattersall. "As the market matures with new entrants, the winners will be those ...
01 Apr 2008
USwitch has appointed Alan Tattersall, its former chief marketing officer, as chief executive
01 Apr 2008
more digital
agencies showing an appreciation for big ideas as well as technical and
design craft," he ...
