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P&O launches interactive viral campaign

LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video...information is saved alongside their choices, building a profile for future direct marketing opportunities ...

P&O launches interactive viral campaign

LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video...information is saved alongside their choices, building a profile for future direct marketing opportunities ...

EasyCar hands £3m account to TBG London

EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...

EasyCar hands £3m account to TBG London

EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...

EasyCar puts digital account out to pitch

LONDON - Online car rental firm EasyCar has called a pitch for its digital marketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ... pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ... EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...

Performance index

across the digital economy in terms of speed of loading and availability.

Account wins

The network's digital arm Tribal DDB will handle the digital aspect of the account. Tourism ... 's fashion retailer East has selected Receptional to handle its paid search marketing account as it seeks to drive traffic to its site. The internet marketing consultancy will handle East's paid search account ...

Mr & Mrs Smith steps up search activity

marketing activity in an effort to drive bookings....as increasing its return on investment and market share. Greenlight will use its Quant tool to optimise ...

P&V Holidays plans online launch for UK

Pierre & Vacances Holidays has appointed online marketing agency Harvest Digital to manage online

Abercrombie & Kent hires Greenlight

agency Greenlight to handle its search marketing activity following a competitive pitch. The account...The agency will handle both PPC and SEO for the brand, with the overall goal to increase A&K's online visibility and reinforce its luxury credentials. The strategy will aim to produce a more cost-effective search marketing campaign with increased revenue streams for A&K, which specialises in luxury and bespoke ...

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