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40 things you didn't know about the internet

31 Dec 2009 | by Adam Woods

(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...

40 Years of the Web: 40 things you didn't know about the internet

31 Dec 2009 | by Adam Woods

(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...

Augmented Reality: Special report - Don't believe the hype

30 Dec 2009 | by Trevor Clawson

For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...

Real-time Search: What it means for you

23 Dec 2009 | by Dan Leahul

of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ... brands become power-users? This is the logical next question for marketers. The answer is that they can ... retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...

Real-time search: what it means for you

23 Dec 2009 | by Dan Leahul

the marriage of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ... brands become power-users? This is the logical next question for marketers. The answer is that they can ... retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...

Xbox strikes back

21 Dec 2009 | by Andrew McCormick

meets the marketing chief behind the vision....recent ad campaign. That's because, for the first time, Xbox has centred its marketing activity ... propelled Nintendo into a market-leading position, with the Wii selling around 20 million more consoles than ... former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...

ANALYSIS: Online Retail - Cashing in on Christmas

15 Dec 2009 | by Adam Woods

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...

The Download: Smart guide to ... YouTube's video ad platform

01 Dec 2009 | by Staff

The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve thumbnail video ads against search results on YouTube. Similar to sponsored links on Google, marketers bid ... on the rapid growth of the video ad market, which the IAB says has seen revenue increase by 195 per cent year ...

Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?

01 Dec 2009 | by John Owen

competence and inspired brilliance. As a digital practitioner, however, I was slightly perturbed that only one of the 153 entries to make it the shortlist stage was by a digital agency - and Tribal DDB is ... about the state of planning in digital? The obvious conclusion is it's in a pretty parlous state ...

Opinion: Why tech businesses will lead the charge out of recession next year

30 Nov 2009 | by Nancy Cruickshank

Cruickshank, executive director for digital development at Telegraph Media Group and Revolution columnist....advantage in better times when investment in products and marketing increases. All companies know ... with the ability to quickly pursue great ideas (and suppress the others), is a major asset in a market showing ... tentatively out of recession. Nancy Cruickshank, executive director, digital development, Telegraph Media ...

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