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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...

Panasonic unleashes giant pigeon on UK cities

to promote its new Lumiz ZX-1 digital camera, with has an 8x optical zoom lens....to the 2010 Vancouver Olympic Winter Games. Mark Robinson, head of Lumix marketing at Panasonic, said: "We ...

Game of the week: Post-It

a decent game with no marketing message. It's also fairly easy to make something that has a ... format online and wraps a product seamlessly around it. Created by Inbox Digital for 3M Post-its, this multiplayer application allows gamers to compete in a slick, digital version of Pictionary. The game has been ...

Leading retailers are 'basket cases' when it comes to online checkout

of the spectrum, market giants such as PC World (20 per cet), O2 and Ikea (13 per cent) brought up the rear ...

Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

The next online battle: Google versus Amazon

LONDON - Google is preparing to draw swords with fellow digital success story Amazon over plans

Storage company rebrands website

The new user-friendly site is intended to increase sales and showcase Access Self Storage's new corporate branding. Redweb has also developed a search engine marketing strategy to drive traffic ... of marketing for Access Self Storage. "Therefore, it's critical for the new Access website to support future ...

Mizuno returns to TV ads after viral success

's marketing manager, said the ad was an online success because it didn't promise any gimmicks or unnecessary ...

 

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