06 Nov 2009
| by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
27 Oct 2009
| by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
21 Oct 2009
| by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
13 Oct 2009
| by Elizabeth Clifford-Marsh
the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...
23 Sep 2009
| by Gareth Jones
test markets, but if it proves popular Starbucks will look to roll it out internationally. Starbucks ...
16 Sep 2009
| by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...'s ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...
the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...
20 Aug 2009
| by Elizabeth Clifford-Marsh
The chain is running a series of family activity weekends including balloon modeling, colouring and fancy dress to encourage more families to visit. Blue Barracuda has created an integrated campaign using display, email and search to promote the Summer of Fun'. The online marketing activity ...
05 Aug 2009
| by Elizabeth Clifford-Marsh
networks.The website is also the preferred choice among marketers, who are able to integrate the service ...
28 Jul 2009
| by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour ...
for grabs. Creative agencies rehabstudio and Initials Marketing developed a three-part episodic 'choose ...
the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...
16 Jul 2009
| by Dan Leahul
Sea Jazz Festival in the Netherlands with the backing of field marketing throughout the event ...