30 Dec 2009
| by Trevor Clawson
For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ...
that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ...
or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
23 Dec 2009
| by Dan Leahul
of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ...
brands become power-users? This is the logical next question for marketers. The answer is that they can ...
retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...
21 Dec 2009
| by Andrew McCormick
meets the marketing chief behind the vision....recent ad campaign. That's because, for the first time, Xbox has centred its marketing activity ...
propelled Nintendo into a market-leading position, with the Wii selling around 20 million more consoles than ...
former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...
01 Dec 2009
| by Staff
The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve thumbnail video ads against search results on YouTube. Similar to sponsored links on Google, marketers bid ...
on the rapid growth of the video ad market, which the IAB says has seen revenue increase by 195 per cent year ...
30 Nov 2009
| by Nancy Cruickshank
Cruickshank, executive director for digital development at Telegraph Media Group and Revolution columnist....advantage in better times when investment in products and marketing increases. All companies know ...
with the ability to quickly pursue great ideas (and suppress the others), is a major asset in a market showing ...
tentatively out of recession. Nancy Cruickshank, executive director, digital development, Telegraph Media ...
30 Nov 2009
| by Staff
for brands. US bank Wells Fargo already allows users to keep digital copies of documents such as passports ...
16 Nov 2009
| by Staff
LONDON - Dell is to enter the smartphone market with a handset based on Google's Android operating
13 Nov 2009
| by Staff
, including the Motorola Droid and Nokia's N900. Apple still trails well behind market leader Nokia, with 39.3 per cent of the global market, but this figure was down on last year, when he had a 42.3 per cent share. By contrast, the second largest manufacturer, BlackBerry, increase its share of the market ...
06 Nov 2009
| by Staff
. It is also a triumph of good product reviews over bad marketing - the company was widely pilloried for a ...
-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful ...
28 Oct 2009
| by Andrew McCormick
Thousands of space hoppers will invade yahoo.co.uk at 3pm - the culmination of a marketing campaign for Sony Ericsson's Satio handset, which enables mash-ups between pictures and chat. The 'hopper invasion' involves people creating their own customised space hopper, which will also feature elsewhere ...