28 Jan 2009
| by Staff
in digital marketing to receive such a simple brief without the brand demanding multiple messages, format ...
sites focusing on the core markets of California and Dubai, as well as those catering for southern ...
28 Jan 2009
| by Kim Benjamin
their marketing strategies for tougher times and changing consumer behaviour. Kim Benjamin reports....brains - those who have been at the forefront of developments in digital marketing, risen to the top ...
challenges marketers are likely to face this year. In the past, brands have tended to give digital a ...
their marketing strategies need to ensure that digital is integrated into their very core. JAIMES LEGGETT ...
28 Jan 2009
| by Adam Woods
LONDON - As consumers grow increasingly intolerant of interruptive digital campaigns, Adam Woods...think marketers should include high up on their digital media plan. THE SUBSCRIPTION SITE Brand ...
It was only a year or two ago that marketers were bemoaning a lack of quality inventory. Lately ...
the market and chopping their budgets accordingly. Life must still go on, but it is those sites with a real ...
28 Jan 2009
| by Staff
to form a more grounded understanding of digital, says Kunal Dutta. Portrait by Elsa Quarsell...., the digital agency that he founded with Poke's Simon Waterfall and David 'Gravy' Streek, was in its fifth year and flying. Having started out of Lockton's house in Fulham, the digital agency had grown quickly to span 17 ...
turn. With the IT sector teetering on the brink a year later, brands frantically pulled their digital ...
28 Jan 2009
| by Staff
following the success of the TV ads created by JWT. It briefed CMW to develop a digital strategy that would...Campaign: Mess with your head Agency: CMW Aims: The campaign aimed to achieve maximum reach, while engaging a fickle and digitally savvy target audience. Trident's plan was to use peer-to-peer marketing on social networking site Bebo. Execution: Trident signed up to sponsor Bebo's online drama ...
28 Jan 2009
| by Staff
of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium ...
, digital consultant and formerly director of digital at Starcom Digital. It is a medium of obvious appeal ...
spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ...
28 Jan 2009
| by Trevor Clawson
Freeman, digital marketing manager for Honda in the UK. "And we're always looking at mechanisms ...
for the IPTV market. For instance, Complete TV specialises in making set-top boxes that render audio/visual content delivered across the internet on a conventional TV screen. Marketing manager Phil Smith argues ...
28 Jan 2009
| by Staff
Digital marketing's USP has always been its measurability, but the increasing sophistication ...
of Infectious Digital. "You can buy clicks anywhere and they really are no measure of a campaign's success ...
that will remain with the industry for as long as digital media is purchased by traditional media buyers and ad ...
28 Jan 2009
| by Staff
to further increase its stranglehold on the search market. The biggest news coming out of the Googleplex
28 Jan 2009
| by Victoria Furness
became the subject for the next day's photograph. The campaign was largely digital - banner ads showed ...
, www.thephotographicadventuresofnickturpin.com. Digital and offline PR helped raise interest ...
, the agency that created the initiative on behalf of Samsung. What impressed Ian Crocombe, senior digital ...
