40 Years of the Web: 40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...
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Jobs | Agency Showcase | Ad creative40 things you didn't know about the internet
31 Dec 2009 | by Adam Woods
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ...
Augmented reality: Don't believe the hype
30 Dec 2009 | by Trevor Clawson
LONDON - For marketers, AR is the best thing since sliced bread, but for consumers it is still a...'re really cool." This is the type of conversation that has been going on within marketing departments across ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
Augmented Reality: Special report - Don't believe the hype
30 Dec 2009 | by Trevor Clawson
For marketers, AR is the best thing since sliced bread, but for consumers it is still a novelty...'re really cool." This is the type of conversation that has been going on within marketing departments across ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... or not it is adding anything significant to the online marketer's toolkit. No one would deny that the first ...
Real-time Search: What it means for you
23 Dec 2009 | by Dan Leahul
of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ... brands become power-users? This is the logical next question for marketers. The answer is that they can ... retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...
Real-time search: what it means for you
23 Dec 2009 | by Dan Leahul
the marriage of search and social media means for marketers....the face of search marketing. Until now Twitter has been viewed by many as a small bunch of people making ... brands become power-users? This is the logical next question for marketers. The answer is that they can ... retail brands can expect to market time-sensitive discounts. Just Search's Walker predicts a future ...
Xbox strikes back
21 Dec 2009 | by Andrew McCormick
meets the marketing chief behind the vision....recent ad campaign. That's because, for the first time, Xbox has centred its marketing activity ... propelled Nintendo into a market-leading position, with the Wii selling around 20 million more consoles than ... former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...
User-generated comment: will policing websites benefit users?
16 Dec 2009 | by Staff
Standards Authority) as the organisation's remit is extended to include all 'digital marketing...online experience as a result. NO - ALEX MARKS, head of business marketing international, eBay ...
ANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
The Download: Smart guide to ... YouTube's video ad platform
01 Dec 2009 | by Staff
The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve thumbnail video ads against search results on YouTube. Similar to sponsored links on Google, marketers bid ... on the rapid growth of the video ad market, which the IAB says has seen revenue increase by 195 per cent year ...
