30 Sep 2009
| by Darren Davidson
-based digital media company that creates apps which enable users to send photos and videos to their friends ...
30 Sep 2009
| by Gareth Jones
LONDON - Today the UK officially became the world's first major economy where marketers spend more...record 1.75 billion on digital marketing in the first six months of this year, outstripping TV to become ...
schedule like it used to in the nineties, and marketers have realised that digital is a cheap and effective ...
and agencies. Brands need to re-engineer their marketing teams to ensure that digital is properly integrated ...
30 Sep 2009
| by Elizabeth Clifford-Marsh
an increased focus on social networking in August with the appointment of ClickThrough Marketing. Despite a ...
and online ad campaign, created by roster agency Euro RSCG 4D Digital. ...
30 Sep 2009
| by Andrew McCormick
to pass declining TV spend, which sits at 1.64bn, for the first time in a major market. The figures from ...
317m, compared to the 1.05bn and 60 per cent share taken up by search marketing. Another warning ...
29 Sep 2009
| by Darren Davidson
The new service - called greentomatocars - claims to be the first private hire service in the UK to take journey bookings via Twitter. The company's green credentials are based on using what it claims is the greenest car on the market, the Toyota Prius. Bookings can be made by sending a direct or private message ...
29 Sep 2009
| by Andrew McCormick
at Microsoft Advertising, labelled it "the biggest collaboration between market leaders" on behavioural ...
marketing manager Tejal Patel, remains to be convinced. She said that a three week trial of behavioural ...
(cost per acquisition) model works better for 3 UK and that smaller marketing budgets mean the case ...
29 Sep 2009
| by Darren Davidson
LONDON - Hannah Montana, Mickey Mouse and even Winnie the Pooh have all joined the digital age...-fareast-language:#0400;
mso-bidi-language:#0400;}
Disney Digital Books is a new subscription ...
president of digital media. "We think you can have different reading formats co-existing together ...
online. About 1,000 children's titles are now available digitally from HarperCollins, while Scholastic ...
29 Sep 2009
| by Ande Gregson
LONDON - Media 140 is almost upon us. On 26 October leading figures in the digital industry...: Digital Agency of the Year, one of Fast Company's 'World's 50 Most Innovative Companies', Grand Prix IPA ...
29 Sep 2009
| by Elizabeth Clifford-Marsh
markets if it proves successful. The new feature competes directly with Twitter's hot topics list, which ...
, with Twitter, Bing and Collecta dominating the market. Google has also decreased the number of trending topics ...
28 Sep 2009
| by Darren Davidson
action 3D film Avatar - a new technology that allows digital agencies to create 3D avatar...digital developers use 3D design to showcase and test their ideas . The futuristic tool allows users ...
new markets and championing the best people - and Archi-Me is a solution that meshes perfectly ...
