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Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?

competence and inspired brilliance. As a digital practitioner, however, I was slightly perturbed that only one of the 153 entries to make it the shortlist stage was by a digital agency - and Tribal DDB is ... about the state of planning in digital? The obvious conclusion is it's in a pretty parlous state ...

COI boss: digital is crucial but we can't boost spend

LONDON - The COI has refused to commit to increasing its digital spend despite outlining plans...as much on digital marketing than it did in 2006, but the former DLKW chief executive told Revolution he ... . However, Lund claimed digital marketing and social media would underpin the government's marketing ... 2008/2009, an increase of 35 per cent. Spend on digital marketing also rose by 84 per cent to 40m ...

X Factor producer hoping to cash in on digital

, is setting up a new digital division to help make more money from digital properties....Digital. The idea is to create a body that will focus on digital opportunities, both for TalkbackThames ... bespoke digital content and bring television production and online closer together. The division ... digital platforms, as well as across digital licensing, telephony and bespoke online commissions ...

Commonwealth Games: Dog Digital lands Glasgow 2014 brief

LONDON - Glasgow 2014 has appointed local agency Dog Digital to develop a website and digital...stage. The final site will go live next March. John Donnelly, director of marketing and sponsorship at Glasgow 2014, said: "Dog Digital responded with a consistently high quality and detailed proposal, which left the Organisiing Committee in no doubt that they are our ideal partner agency." Dog Digital ...

When digital marketing strategies go wrong

cut-price sofas. With that in mind, Revolution presents six of the best (sorry worst) digital...of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ... in the annals of common-sense digital marketing, and no one has to make it again. In hindsight, some ... such blunders, we bring you six of the biggest digital marketing messes of all time. Perhaps unsurprisingly ...

Revolution Future 50: meet the digital stars of tomorrow

: to name the marketers, authors, entrepreneurs, and thinkers who will shape the digital industry...to business. Sean is set to disrupt and transform an already sophisticated digital dating market, bringing a ... Green, director of digital marketing, Coca-Cola Europe Mark Rock Founder, best before media ... leader, not just in digital, but in all areas of marketing. His background in FMCG brand marketing ...

Phorm takes a step back from UK market

the UK to emerging markets following diminishing support in the UK....", adding that it will "deploy in other markets first". The move comes after BT put its contract ... , which is trialling Phorm's system, and opportunities in other markets -- particularly Brazil and Japan ... committed to its operations in the UK. We continue to be active in the market and are confident ...

Study: a third of marketing emails not fit for mobile

LONDON - Email marketers are missing a trick by failing to ensure their message are mobile...to begin doing so. However, poor formatting means that almost a third of permission-based marketing emails ... PC may not be compatible with mobile browsers. "For effective permission-based mobile marketing ...

Louis Vuitton labelled digital genius, as rivals falter online

that demonstrate a good understanding of digital marketing, according to new research....brands. However, the study, which looked at the digital activity of 109 luxury brands including Ralph ... professor of marketing, classified the brands as genius, gifted, average, challenged or feeble. According to his rankings, automotive and electronics brands were the most digitally capable, but jewellery, cruise ...

Vodafone poised to enter app market

LONDON - Vodafone is expected to unveil its take on the App Store which will include social network integration later this week, as it undergoes a major rebrand.

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