Come dine with me: hit show to reach masses through Facebook app
19 Oct 2009 | by Elizabeth Clifford-Marsh
was developed by Omniture and is designed to give marketers insight into the correlation between Facebook apps ...
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Augmented reality turns breakfast cereal into a 3D games console
19 Oct 2009 | by Jennifer Whitehead
cinema and marketing experiences. Mehdi Tayoubi, Dessault's director of interactive strategy, said of the partnership: "The future of marketing in all sectors and naturally also in the entertainment industry is about brand experiences or what we call experiential marketing. Our 3D tools are very well positioned to serve ...
Tories use Spotify to target young voters
16 Oct 2009
LONDON - Spotify users will be targetted with a marketing campaign from The Conservative Party next
Apple gives app developers easy access to cash
16 Oct 2009 | by Elizabeth Clifford-Marsh
announced last night will change the app market by reducing the cost of development and increasing the speed to market, according to Ben Cusack, group creative director at MIG. "App promotion is now key ...
When digital marketing strategies go wrong
16 Oct 2009 | by Adam Woods
cut-price sofas. With that in mind, Revolution presents six of the best (sorry worst) digital...of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ... in the annals of common-sense digital marketing, and no one has to make it again. In hindsight, some ... such blunders, we bring you six of the biggest digital marketing messes of all time. Perhaps unsurprisingly ...
IAB admits ad spend error to members
15 Oct 2009 | by Staff
.5% market share. The amended Search ad figure is 1.1 billion (equating to 62.6% of online spend) up 11 ... as all other mainstream media saw a double digit decline." ...
IAB admits to £50m error in UK online ad spend figures
15 Oct 2009 | by Gareth Jones
. "Marketers spend nearly 1 in ever 4 online and this remains unchanged." Phillipson described ... the discrepancy arose from "high levels of uncertainty" in the market, which resulted in media owners and agencies ...
Football comes to Twitter through Fifa app
15 Oct 2009 | by Elizabeth Clifford-Marsh
broader selection of digital news partners such as the clubs, news broadcasters, blogs, and social ...
Editors release album through Google Street View
15 Oct 2009 | by Elizabeth Clifford-Marsh
are starting to experiment with the controversial product as a marketing channel as anger over allegations ...
Bing's failure to launch in UK costs Microsoft users
14 Oct 2009 | by Elizabeth Clifford-Marsh
third. Overall, Efficient Frontier found the search market improved after two quarters of decline, as advertisers increased spend by 10 per cent year on year. ROI remained stable quarter on quarter as marketers ... approach to search marketing in the fourth quarter, as competition hots up in time for Christmas. ...
