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Jobs | Agency Showcase | Ad creativebecoming solely a direct marketing tool, argues Sleeper s Mark Iremonger....I cannot understand why interactive television is so often sold as a direct marketing (DM) tool, when it will have to fulfil all of the advertising and marketing needs that the analogue TV it replaces does today, with direct marketing as an extra add-on. This DM focus is dangerous because ...
Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations...Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations before Christmas. As part of its planned investment of 4m in online ventures during the next 12 months, Capital Interactive s first online station - codenamed Diva - will target women in their 20s ...
marketing, production and other support staff and include ex-Virgin online account manager Darren Wallis...US-based Discovery.com has laid off 13 staff at its London office. The UK redundancies have hit marketing, production and other support staff and include ex-Virgin online account manager Darren Wallis ... the aim up to now in the market, but a different view has been adopted, he said. In future, we are going ...
Pharmaceutical portal PharmiWeb has appointed Dr Laurence Mizrahi as its director of marketing...Pharmaceutical portal PharmiWeb has appointed Dr Laurence Mizrahi as its director of marketing and strategy. Mizrahi joins PharmiWeb from Gemini Consulting, where she was a strategy consultant. The site ... trial of its Net Market ...
people, improve technology, expand content, expand into mainland Europe and boost marketing. The move...people, improve technology, expand content, expand into mainland Europe and boost marketing. The move will also trigger cross-promotional marketing between UpMyStreet.com and News International's stable ...
Richard Birch, director at interactive consultancy OC&C, says companies need to market themselves...Dotcoms are becoming renowned for their hefty marketing budgets. Most of them target consumers ... . Paradoxically, the marketing activities of companies in the UK and Europe that are involved in b2b have been ... they are about. Consumer marketing is sexier than b2b, which isn't glossy enough to attract the attentions ...
" market with this week's launch....on auction sales to five per cent compared to an industry average of 15 per cent. The market for buying ...
in marketing. "We started looking at a couple of entrepreneurs' ideas about 12 months ago, and began ... 're out to build businesses and put a commercial marketing engine in place. We've launched the fund ... as businesses, not just because they are internet companies that happen to be first to market." Part ...
The Net Media Group is partnering global online marketing agency Agency.com to design and implement...The Net Media Group is partnering global online marketing agency Agency.com to design and implement its first launch, a pan-European portal for small and medium-sized businesses, which will go live ... -president of marketing. After March, Gilbert expects to raise up to 30m as part of second-round financing from venture ...
-increasing budgets into marketing their brands to stand out and draw in traffic. Much of this marketing still happens ... cost. It is called affiliate marketing. This might sound drier than Jack Dee performing in the Sahara ... to attract people to your site. Affiliate marketing works, in a nutshell, like this: a web site owner signs ...
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