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Starting up in a downturn

start-up. "We absolutely believe that when the market shifts significantly - which ... . But then again, if it was going to be easy, everyone would be doing it. Here are five of the hottest digital ... through." Alldigdown alldigdown.com Love user-generated content? Avoid Alldigdown: the digital ...

Banks 'are failing consumers online'

should speed up their processes at responding and reacting to the market," he said. "They need to look ... the UK, especially with marketing budgets tightening across the sector. It costs far less to retain ... they have been investing in acquisitive search engine marketing, and not in what happens on the conversion ...

Case studies - Halifax

potentially lucrative market.

Opinion: There'll be winners and losers online as the credit crunch bites brands

high-quality product Given the vast amount of time consumers spend online, digital ad revenues continue to grow, albeit by an estimated 15% or less in Q1 and single-digit growth in Q2 2008, while other ... organisations continue to increase digital's share, as an industry we are not used to single-digit growth ...

Barclaycard to rethink digital roster

LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above ...

Economic climate forces major advertisers to slash spending

their digital spend as the economic downturn takes hold....media spend, according to Nielsen. Orange significantly cut back its digital marketing activity ... Direct ramped up its digital marketing spend by an impressive 334 per cent to £4.8 million, making ... major digital drive to help it compete against Match.com. O2 also boosted its online investment ...

Performance index

across the digital economy in terms of speed of loading and availability.

Account wins

The network's digital arm Tribal DDB will handle the digital aspect of the account. Tourism ... 's fashion retailer East has selected Receptional to handle its paid search marketing account as it seeks to drive traffic to its site. The internet marketing consultancy will handle East's paid search account ...

Lloyds TSB embarks on three-year revamp

of the London 2012 Olympic Games. The new digital strategy will see Lloyds end its three-year relationship ...

Good month/bad month

A welcome development for search marketers this month as the Internet Advertising Bureau launched a Search Help Centre, bringing together Google, Microsoft and Yahoo! to detail answers to common search marketing issues. The centre aims to offer a jargon-free guide to search marketing. Chelsea fans ...

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