15 Dec 2009
| by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...
." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
11 Sep 2009
| by Jim McNiven
a decent game with no marketing message. It's also fairly easy to make something that has a ...
format online and wraps a product seamlessly around it. Created by Inbox Digital for 3M Post-its, this multiplayer application allows gamers to compete in a slick, digital version of Pictionary. The game has been ...
08 Jun 2009
| by Gareth Jones
LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ...
responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ...
Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...
18 Nov 2008
| by Gareth Jones
LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ...
, with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ...
the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...
11 Sep 2008
| by Elizabeth Clifford-Marsh
LONDON - Games developer Midway has become one of the first brands to base its digital advertising
14 Jul 2008
| by Gareth Jones
Unilever is launching a global digital marketing strategy aimed at promoting its flagship Persil...OgilvyOne the worldwide digital marketing
account for Persil in March following a pitch against Bartle Bogle
Hegarty, Tribal DDB and Agency Republic. The agency already handles
digital marketing for a range of other ...
digital marketing activity across its
range of key brands. In April, the company launched a marketing ...
07 May 2008
| by Mike Fletcher
-commerce system and numerous email marketing campaigns including an digital magazine. We have built a great ...
. Interdirect has since reworked new Champneys branding into all online services including email marketing ...
, Champneys chose to raise the bar once more making it even harder for its competitors to challenge its market ...
09 Apr 2008
| by Hayley Pinkerfield
The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...
02 Apr 2008
| by Hayley Pinkerfield
marketing specialists to communicate with potential consumers in social situations without disclosing ...
and their agencies ignore the ethics of responsible advertising, the damage to the advertising and marketing industry ...
regulatory systems. Palomba advises that agencies and marketing teams should assess their activities ...
01 Apr 2008
| by Hayley Pinkerfield
As well as being informative, the digital piece aims to clarify the
brand's position within the cleaning products marketplace. Communications agency Bray Leino was briefed to produce the viral video,
including the special effects, and distribute it across video-sharing
sites. The response shows a foreign ...