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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...

Game of the week: Post-It

a decent game with no marketing message. It's also fairly easy to make something that has a ... format online and wraps a product seamlessly around it. Created by Inbox Digital for 3M Post-its, this multiplayer application allows gamers to compete in a slick, digital version of Pictionary. The game has been ...

Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...

Midway runs full screen ads for wrestling game

LONDON - Games developer Midway has become one of the first brands to base its digital advertising

Unilever unveils global web strategy for Persil

Unilever is launching a global digital marketing strategy aimed at promoting its flagship Persil...OgilvyOne the worldwide digital marketing account for Persil in March following a pitch against Bartle Bogle Hegarty, Tribal DDB and Agency Republic. The agency already handles digital marketing for a range of other ... digital marketing activity across its range of key brands. In April, the company launched a marketing ...

Champneys re-brands entire web presence

-commerce system and numerous email marketing campaigns including an digital magazine. We have built a great ... . Interdirect has since reworked new Champneys branding into all online services including email marketing ... , Champneys chose to raise the bar once more making it even harder for its competitors to challenge its market ...

Volvo provokes digital debate for new C30

The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...

Buzz marketing techniques illegal from May, IPA warns

marketing specialists to communicate with potential consumers in social situations without disclosing ... and their agencies ignore the ethics of responsible advertising, the damage to the advertising and marketing industry ... regulatory systems. Palomba advises that agencies and marketing teams should assess their activities ...

Ecover viral responds to green messages

As well as being informative, the digital piece aims to clarify the brand's position within the cleaning products marketplace. Communications agency Bray Leino was briefed to produce the viral video, including the special effects, and distribute it across video-sharing sites. The response shows a foreign ...

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