Google launches display ad exchange
18 Sep 2009 | by Elizabeth Clifford-Marsh
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeWeb traffic measurement set for radical overhaul
21 Sep 2009 | by Darren Davidson
comScore and Omniture are planning to launch a unified digital audience measurement system designed...to buy Omniture will help digital marketers increase their ROI. Adobe is known for its creative software ...
Microsoft takes aim at mobile users with targeted ads
17 Sep 2009 | by Elizabeth Clifford-Marsh
attracts around 25.4 million unique users per month, compared with market-leading mobile ad network ...
Popular online? Now you can cash in your followers
16 Sep 2009 | by Darren Davidson
Normal 0 A US not-for-profit start-up called The Whuffie Bank is behind the karma-like digital currency, which rewards people for their positive contributions on the web. The Whuffie Bank aims to let users cash in on their popularity by buying virtual goods and potentially real-life products ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...'s ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ... the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...
Puma iPhone app puts stripping models in the palm of your hand
15 Sep 2009 | by Gareth Jones
LONDON - Puma has launched an iPhone app that features models who strip when the stock market falls....the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe ...
Heineken digital chief appointed as first chair of WFA Digital Network
10 Sep 2009 | by Darren Davidson
LONDON - Marco van Veen, head of digital strategy and development at Heineken International, has...Normal 0 The WFA Digital Network is a peer-to-peer group of interactive marketers from ... . The WFA was originally formed in 1953. The Digital Network was launched in January 2008 with the objective of building its members' capability in digital as a marketing discipline through sharing ...
Mobile firms unite to launch super agency
08 Sep 2009 | by Dan Leahul
is aiming to recruit one mobile marketing agency from each territory in Europe over the next two years, based on strict criteria: Each member must be a leading player in its market with a blue-chip client ... the whole scope of mobile marketing, including consulting and strategy, design and usability, campaigns ...
Brands plan to hike online video ad spend
08 Sep 2009 | by Elizabeth Clifford-Marsh
Enterprise believes the UK market is reaching a tipping point as buyers consistently add online video ads ...
