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Mizuno returns to TV ads after viral success

's marketing manager, said the ad was an online success because it didn't promise any gimmicks or unnecessary ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...

Battle of the brands - Apple vs Samsung

's hot and who's not when it comes to email marketing. Kim Benjamin referees...., Revolution commissioned Harvest Digital to analyse the email marketing campaigns from two leading consumer ... part, Samsung, second to Nokia in the mobile handset market, has been busy promoting the launch ... continues to overshadow financial markets, brands are having to work harder than ever to attract and retain ...

Microsoft aims for dominance with Powerset acquisition

The acquisition follows Microsoft's failure to challenge Google's dominance of the internet search market either by acquiring Yahoo! outright or buying its search business. Microsoft plans to enhance its Live Search offering with the purchase of Powerset, which has developed a natural search tool ...

Ligne Roset appoints ID Media London

digital partner for international communications activity, as part of growth plans....throughout these regions and digital investment is key to its expansion plans. "A review of Ligne Roset ... that will allow the company to maintain control as it expands, without sacrificing local market differences," said ... , as the international public face of Ligne Roset. The revamped site will enable direct marketing, the seamless ...

Unilever develops musical push for Comfort Concentrate brand

Unilever is using Universal's distribution and marketing muscle to push out the Reggae Vision song featured in the TV campaign, Do Da Moves, initially to club DJs and then radio DJs. The single, to be released at the end of October, will be available to download from iTunes, online at www ...

EBay rolls out mobile bidding

, and is scaleable for reproduction across other European markets. EBay currently has 266 million global users. ...

Gaydar goes mobile

-up to GaydarMobile and offernig free Gayday-branded content, including wallpaper. Simon Johnson, marketing manager ... with marketing and others services according to their location. Trevor Martin, sales and marketing director ...

New M&A survey predicts yet more digital growth

of internet marketing, overtaking search marketing which took top position in 2006, according to an M&A growth...The industry as a whole continues to expect strongest organic growth in the digital sector (66 per cent), followed by database marketing (45 per cent) and direct marketing (34 per cent), according to the survey results. Specialist digital businesses will be the primary focus for M A activity; followed ...

GSMA to launch first mobile advertising standards

the marketing, advertising and mobile industry value chains. It aims to promote a consistent approach ... content. The programme will also promote codes of conduct for marketing methods that enhance mobile users ... , director, market development, group customer marketing at Orange, said: By working together to define a ...

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