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Jobs | Agency Showcase | Ad creativeLONDON - Ford has teamed up with Microsoft for an innovative digital ad campaign that integrates...'s blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ...
Long the early adopters of digital technology, the car brands will be rolling out flash-based interactive ads which wrap around either video or images and remain visible to the viewer for the duration. When clicked on by the user the content pauses and the InSkin ad brings up the brand's microsite which ...
media and I believe that it is going to redefine what we view as creativity within digital." - Creative ... in digital technology. Guest reviewers are selected from within BIMA, so members interested in taking part should email andrew.mccormick@haymarket.com. For details on joining BIMA, visit: www.bima.co.uk Digital ...
been working with TMW on the phased rollout of the brand in 21 markets across Europe, including the UK...of moderators across five key European markets and developed strict rules of engagement. Results: Over four ...
LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ... partner with high-quality web publishers that have not been involved with affiliate marketing before ...
around the world using the ecoDrive technology. In addition to working on the global digital marketing ... just seven months into its relationship with Fiat, AKQA, the marque's retained digital agency, had ... is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
how the depressed car market can best utilise search...., is more pragmatic about why car manufacturers have not cut back on digital marketing. "When it comes ... in the same quarter. The problem is weakness in the US market; in Europe sales were positive in comparison ... ; Ford cut global marketing spend by $200m to $100m in the second quarter, while GM withdrew its planned ...
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