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Reebok targets trainer addicts with iPhone app

Your Reebok, created by digital agency Inside Mobile, uses the iPhone's touch, motion and GPS features to create personalised trainers with a selection of styles, materials, colours and text. Users ... compelling route to market that can fuse branding and direct response goals. "By marrying visually stunning ...

The Download: Smart guide to ... Levi's 501 relaunch

LONDON - Levi's has signalled an important shift in its global marketing strategy, relaunching its...brand online represents an important sea-change in the company's marketing, which previously relied ... is the next logical step. - Internally, the drive online is being championed by Vincent Stuhlen, digital marketing manager EMEA, at Levi's. Stuhlen works closely with vice-president of marketing, Mike Joubert, who ...

Case studies - Reebok

period of time. The core target was teenagers in nine major European markets - an elusive audience ... winner in four markets getting the chance to see 50 Cent live in concert, and to meet their hero ...

The Revolution Usability Report: User experience - The art and craft of usability

the organic search listings, but did nothing for the user experience. When Handbag appointed digital agency ... and users. Brainstorming with stakeholders, such as the editorial and marketing teams at Handbag, is vital ... , and editorial and marketing staff. "The presentation was a jaw dropper. We put in clips of people having ...

Account wins

marketing campaign. HSBC has appointed Lynchpin, an online marketing analysis agency, to deliver full-service marketing performance measurement and consultancy for its UK consumer banking division. Search engine marketing agency Neutralize has reported a surge in online activity from the recruitment sector. Hill ...

New Look rolls out interactive offer in first brand campaign

Look's marketing director, said: "Hypertag's interactive posters are one of a range of exciting ...

Conde Nast: Driving women online

, says Helene Venge, digital marketing manager for Levi's Europe. It aims to strengthen relationships ... . This equates to 375,000 car purchases in the UK. Despite this potentially lucrative and growing market, online ... , an automotive journalist, set up a partnership marketing agency called S-Media, where he has spent years ...

FCUK looks to build online community via mobile phone

LONDON - FCUK has launched a mobile marketing and CRM programme, which breaks in the UK and US...The campaign allows customers to interact with the brand via text messaging and French Connection's new digital radio station FCUK FM , broadcasting on the web and in FCUK stores. Mobile users have ... and mobile marketing services provider Enpocket developed the campaign. Mathew Griffiths, head of marketing ...

ITV tempts top brands to back dedicated World Cup website

's marketing partnership with The Daily Telegraph will see the newspaper launch its fantasy football ...

 

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