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13 Oct 2009 | by Elizabeth Clifford-Marsh

the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...

Starbucks launches iPhone app: use your phone to buy coffee

23 Sep 2009 | by Gareth Jones

test markets, but if it proves popular Starbucks will look to roll it out internationally. Starbucks ...

Pepsi calls on wannabe creatives for Max ads

16 Sep 2009 | by Darren Davidson

LONDON - Budding digital ad creatives have been given their chance to fast track their careers...'s ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ... the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...

Grolsch tests drunkeness with festival app

16 Jul 2009 | by Dan Leahul

Sea Jazz Festival in the Netherlands with the backing of field marketing throughout the event ...

Cadbury's campaign tasks users to track down the 'Goo'

15 May 2009 | by Dan Leahul

LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg

Case studies - Trident chewing gum

28 Jan 2009 | by Staff

following the success of the TV ads created by JWT. It briefed CMW to develop a digital strategy that would...Campaign: Mess with your head Agency: CMW Aims: The campaign aimed to achieve maximum reach, while engaging a fickle and digitally savvy target audience. Trident's plan was to use peer-to-peer marketing on social networking site Bebo. Execution: Trident signed up to sponsor Bebo's online drama ...

Battle of the brands - Cadbury vs Ribena

28 Jan 2009 | by Staff

of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium ... , digital consultant and formerly director of digital at Starcom Digital. It is a medium of obvious appeal ... spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ...

Pepsi spots the potential of QR codes

04 Dec 2008 | by Elizabeth Clifford-Marsh

of marketing campaigns. "They're being used in other industries for tracking purposes, so consumers ... the Pepsi campaign is an exciting step for the future of mobile marketing, while others in the industry ... of mobile marketing. For me, they're more of a gimmick and a response to the technological limitations ...

Red Bull becomes first brand on PlayStation Home

02 Dec 2008 | by Elizabeth Clifford-Marsh

to the internet through their PS3 consoles. John Beasley, brand marketing manager for Red Bull UK said Home ... with the brand," he said. Beasley said Home will show marketers how in-game advertising can be used effectively ...

Red Bull promotes online music venues

25 Nov 2008 | by Elizabeth Clifford-Marsh

The teenage talent competition gives musicians their own online venue to showcase their talent and help from Red Bull promoters to raise their profile through Red Bull marketing activity including gig ... , who will win a day in a studio plus their single professionally pressed onto a CD. Digital agency ...

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Search results for Digital Marketing

Pepsi in dog house over iPhone app that helps guys score

13 Oct 2009 | by Elizabeth Clifford-Marsh