Amazon creates mobile payments to rival PayPal
06 Oct 2009 | by Elizabeth Clifford-Marsh
LONDON - Amazon has upped the ante in the battle to control the mobile commerce market
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Jobs | Agency Showcase | Ad creativeE-book reader market set for shake-up as Kindle faces new competition
09 Oct 2009 | by Darren Davidson
LONDON - The nascent e-book reader market is hotting up, with US book retailer Barnes & Noble set...in July. It is expected to include a six-inch screen from digital-paper maker E-Ink Corp. featuring ... such as Sony market e-book readers, the Kindle dominates the market. Earlier this week, Amazon dropped ...
Google Maps to show where to get coffee on the go
28 Sep 2009 | by Andrew McCormick
The search giant has only previously run ads on a large-scale basis across Google Maps in Japan, where the mobile market is most advanced. But now Google Australia is planning to test some ads, with other markets including the UK rumoured to be next in line. Fast-food chains, coffee shops ...
Puma iPhone app puts stripping models in the palm of your hand
15 Sep 2009 | by Gareth Jones
LONDON - Puma has launched an iPhone app that features models who strip when the stock market falls....the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe ...
Amazon blocks Phorm's tracking technology
15 Apr 2009 | by Jacquie Bowser
not comment on individual cases." BT trialled the UK-based firm's technology, marketed as Webwise, last year ...
Battle of the brands: John Lewis vs Marks & Spencer
09 Jan 2009 | by Kim Benjamin
Digital-savvy retailers looking to boost revenue should consider using ad networks. Kim Benjamin...to the internet for their shopping needs, M S and John Lewis have stepped up their digital marketing activity ... these levels of loyalty in an increasingly crowded and competitive market. Revolution commissioned TBG London ... S Direct, says the retailer is using a range of digital media alongside mainstream channels. "As a multi ...
Masterclass: E-commerce
04 Dec 2008 | by Mike Fletcher
strategy, from digital channels being an optional route to market to online shopping becoming an essential ... sector, as well as for charities that are turning to digital in order to increase donations. Manning says: "It's no longer about marketing or providing a catalogue of products online. It's now about ...
Westfield London links with Conde Nast ahead of opening
22 Oct 2008 | by Elizabeth Clifford-Marsh
LONDON - Shopping centre Westfiled London has rolled out a digital campaign ahead of its opening.
Retailers must embrace viral ads
15 Oct 2008 | by Elizabeth Clifford-Marsh
LONDON - Retailers should not be afraid to utilise viral marketing for time sensitive campaigns...Tamba Internet account director John Broomfield said although many retail promotions are time sensitive, messages can be added explaining the offer is no longer applicable. This, he claims, will not affect the brand's reputation. "Viral games are a mechanism to mass market a message and yes ...
Lipsy gears up for online makeover
25 Sep 2008 | by Elizabeth Clifford-Marsh
of functionality and marketing support to store owners and stockists to assist the growth of the brand ...
