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STA rolls out click-to-call mobile campaign

clickthrough rates than for other mobiles. Celia Pronto, marketing director at STA Travel, said: "We've always been at the forefront of trying new technology as our customers and prospective clients are digitally ...

First Capital Connect takes train delays to Twitter

Burton, FCC's digital marketing manager, said Twitter's potential as a way of getting information ... their journeys take place. The system, developed by digital agency Tobias Tobias, then can alert customers ...

Kiwi and Aussie tourism bodies cash in on digital marketing

for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ... said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...

STA Travel kicks off multimillion-pound rebrand online

include a 24-hour digital price board, which is constantly updated with world travel offers. ...

From brief to browser: Emirates

in digital marketing to receive such a simple brief without the brand demanding multiple messages, format ... sites focusing on the core markets of California and Dubai, as well as those catering for southern ...

Case studies - Madame Tussauds

global digital identity for Madame Tussauds, which reflected the interactivity of a real-world visit to the attraction. The relaunched website and accompanying marketing campaign also aimed to increase online ticket ... to Graphico, the digital drive helped the proportion of online ticket sales for the London attraction increase ...

P&O launches interactive viral campaign

LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video...information is saved alongside their choices, building a profile for future direct marketing opportunities ...

EasyCar hands £3m account to TBG London

EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...

EasyCar puts digital account out to pitch

LONDON - Online car rental firm EasyCar has called a pitch for its digital marketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ... pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ... EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...

P&V Holidays plans online launch for UK

Pierre & Vacances Holidays has appointed online marketing agency Harvest Digital to manage online

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