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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...

Panasonic unleashes giant pigeon on UK cities

to promote its new Lumiz ZX-1 digital camera, with has an 8x optical zoom lens....to the 2010 Vancouver Olympic Winter Games. Mark Robinson, head of Lumix marketing at Panasonic, said: "We ...

Leading retailers are 'basket cases' when it comes to online checkout

of the spectrum, market giants such as PC World (20 per cet), O2 and Ikea (13 per cent) brought up the rear ...

Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

The next online battle: Google versus Amazon

LONDON - Google is preparing to draw swords with fellow digital success story Amazon over plans

Storage company rebrands website

The new user-friendly site is intended to increase sales and showcase Access Self Storage's new corporate branding. Redweb has also developed a search engine marketing strategy to drive traffic ... of marketing for Access Self Storage. "Therefore, it's critical for the new Access website to support future ...

Mizuno returns to TV ads after viral success

's marketing manager, said the ad was an online success because it didn't promise any gimmicks or unnecessary ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Orange loses global marketing chief

LONDON - Orange's most senior global marketer has left the mobile network operator after less than...on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... , with responsibility for managing the company's brand architecture and international marketing strategy. He replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...

Battle of the brands - Apple vs Samsung

's hot and who's not when it comes to email marketing. Kim Benjamin referees...., Revolution commissioned Harvest Digital to analyse the email marketing campaigns from two leading consumer ... part, Samsung, second to Nokia in the mobile handset market, has been busy promoting the launch ... continues to overshadow financial markets, brands are having to work harder than ever to attract and retain ...

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