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Ten Years of Excellence: B2B Marketing

From online trading systems to extranets and business-focused marketing campaigns, the revolution...Revolution Awards winners: Best Use of New Media for Business Marketing Best Business-to-Business Service B2B (1998-2007) 2007 - Easiteach Easy Guide Client: RM Agency: Squeeze Digital 2006 ... Client: NatWest Agency: In-house 2004 - Google AdSense 2003 - Overture UK 2002 - E-marketing ...

VOX POP: Is digital doing enough to counter negative publicity?

, how is negative publicity affecting the digital industry and is it, as a whole, doing enough about it? Jean-Paul Edwards head of media futures, Manning Gottlieb OMD, and member of the IPA Digital Marketing ... and decisively. Andrew Jones managing partner, Aerodeon Digital is stronger than ever, particularly mobile ...

US AND THEM: CRM could make one-to-one online marketing a reality

. As CRM grows, it will mark a fundamental change for marketers. We used to be exhorted all the time ... promising to make one-to-one marketing and relationship marketing a reality. Isn't that what we ... lip-service to the web, they still lack the experience that online marketers have gained ...

Independent Digital switches to AdLINK.

Independent Digital has dropped DoubleClick and appointed rival sales Šhouse AdLINK to sell ads...Independent Digital has dropped DoubleClick and appointed rival sales Šhouse AdLINK to sell ads ... that will increase our sales and brand awareness, Šsaid Paul Simon, commercial marketing manager at Independent Digital. He added that the deal would give it access to AdLINK s contacts with Šagencies ...

Appointment at Emap Digital.

's digital operations in both the b2c and b2b markets. Emap chief executive Kevin Hand said: "It...'s digital operations in both the b2c and b2b markets. Emap chief executive Kevin Hand said: "It is important that the chief executive of Emap Digital has the experience of both consumer and business markets ... Emap's interactive arm Emap Digital has recruited Paul Keenan as its chief executive. Formerly ...

JWT Europe plans united digital voice.

JWT Europe's new digital communications division, first revealed in Revolution last week...JWT Europe's new digital communications division, first revealed in Revolution last week, will be branded digital@jwt and "speak with one voice", said managing director David King. To begin with, the agency will concentrate on web, WAP and digital TV and will continue to use companies in the WPP network ...

The Relationship Marketing Report - One-to-one marketing - This could be the beginning of a

, more of the marketing onus in now on keeping them: keeping them happy and keeping them buying ... techniques, all of which have strong marketing dimensions. And as one would expect, it is an area rich ... of all, there is "relationship marketing". This fairly broad term is an important component of CRM ...

 

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