McDonald's challenges perceptions with first viral work
08 Oct 2003 | by Emily Booth,
viral marketing campaign....marketing firm Campus Marketing. They will run throughout the autumn term. A McDonald's spokesman said ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeWaitrose launches first eCRM campaign
04 Feb 2008
email marketing last year....activity, while knowing there was more to do online," said Neil Stead, marketing manager, direct marketing ...
ARGOS: The Catalogue that got the cream - More than 70 per cent of UK households have an Argos catalogue. The retailer's Kitty Kwakman and Paula Vennells tell Dan Williamson how its multichannel approach is turning those potential buyers into customers
18 Jul 2001 | by DAN WILLIAMSON
are still waiting to realise the benefits from their digital investments, Argos' results are looking ... ' internet and digital TV services - more than five times more than the amount generated the previous year ... the retailer take its first steps towards full involvement with the home shopping market. "Argos felt ...
Appointment at Ybag.
02 Sep 2000
Internet shopping service Ybag has appointed Emma Derrick as its marketing director. Derrick...Internet shopping service Ybag has appointed Emma Derrick as its marketing director. Derrick was formerly head of consumer marketing at TV production company GMG Endemol. Kate Jaggar, who moves from Mercedes-Benz, will be Ybag's head of relationship marketing. ...
Appointment at Shopgenie.
02 Sep 2000
Comparison shopping service Shopgenie has appointed Sharon Burns as its marketing director. Burns...Comparison shopping service Shopgenie has appointed Sharon Burns as its marketing director. Burns will develop online and offline marketing and PR campaigns for the company, which launched in April 1999. ...
Emirates moves to sell tickets online.
03 Jan 2000 | by Lisa Simmons.
Middle Eastern airline Emirates is to invest #4m in developing and implementing a digital strategy...Middle Eastern airline Emirates is to invest #4m in developing and implementing a digital strategy that will include selling tickets online for the first time. Emirates will overhaul its 30 global sites ... global events, we are looking at a #1.5m marketing spend this year," said Wooding. A bespoke content ...
