Deals: Kaboose acquires marketing company Bounty
04 Dec 2007
US online media company, Kaboose, has acquired direct-to-parent marketing company Bounty from
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Jobs | Agency Showcase | Ad creativeEmail marketing set to 'balloon' over next five years
18 Jun 2009 | by Dan Leahul
LONDON - Spam filters be warned, new research predicts the amount email marketing is due to explode...of social email accounts will fuel the use of email by direct marketing professionals, the company said in its annual Email Marketing Forecast. David Daniels, Forrester analyst, said: "By 2014 direct marketers will waste $144m on emails that never reach their primary target. Successful direct marketing pros ...
Digital direct: DM and email are complementary, so keep themcoming
01 Nov 2007 | by Lazar Dzamic, planning director at Kitcatt Nohr
of traditional marketing channels, DM particularly - is not subsiding. And they're basically right: email...The reason is obvious to everyone who has ever prepared a properly planned and executed piece of email marketing: it is fast, it is flexible and it is (generally speaking) cheaper. And, yes, it could be more personal. However, the question of whether email is going to replace DM is an interesting one ...
Digital direct: Don't underestimate the visual elements of email marketing
03 Sep 2007 | by Andrew Robinson, managing director at Lyris UK
Email marketing generates plenty of discussion about list building and acquisition, subject lines...But concentrating solely on the 'science' ignores the critical element of art. Other marketing ... components of all marketing materials are, to a certain degree, determined by the organisation's brand image ... another. And with something to measure and analyse, even left-brain marketers will be happy. ...
Email marketing overtakes print DM
13 Aug 2007 | by Hayley Pinkerfield
maximise the targeting and cost-saving potential of digital direct marketing....Direct Marketing Association (DMA) Email Benchmarking report. Email marketing volume is set to grow ... to market opportunities, its short production cycle and low production costs. While direct mail ... campaigns are delivered. Most marketers, however, believe that a combination of print and online is the best ...
Digital direct: Why 'digging' might be the new direct response platform
04 Apr 2007 | by Steve Sponder, managing director, Five by Five
Ask any digital marketer about direct response and they'll more than likely talk to you about click.... As these new viewing habits increase, the pressure is on digital marketers to switch their direct response ... responses now being sought by digital marketers should include digging, sharing and tagging. ...
Deals: Digital Marketing Group acquires Cheeze and Alphanumeric
14 Mar 2007
Digital Marketing Group has acquired Cheeze and Alphanumeric Group (trading as Jaywing) to create a
Honda set for digital promo for mobile app
29 Nov 2006
Honda will launch a digital and direct-marketing campaign to support the launch of its mobile...stations and dealers, plus data on Honda vehicles. Matt Coombe, marketing communications manager at Honda ... , as well as being an important marketing tool for us." The application was created by iconmobile ...
Top 40 digital brands: Amazon top of the digital brands
25 Oct 2006 | by Philip Buxton
Revolution's survey of the top 40 digital brands sees iTunes leap up the rankings....annual survey of the best thought-of digital brands in the UK, conducted by GfK NOP. Only last month ... which digital brands are most highly regarded. It gauges respondents' perceptions of digital brands ... that can be considered genuine digital brands were taken into account. Thus the online presence of offline ...
Group360 launches digital direct marketing division
12 Oct 2006 | by by Danielle Long
LONDON - Marketing communications company Group360 has launched a digital direct marketing division...marketing agency Communique360, and will offer website build and design, e-commerce business solutions and online marketing including banner advertising, SMS, e-CRM and sponsored search. The digital arm has ... marketing campaigns", Tim Petherbridge, CEO of Group360, said. Petherbridge added that Liquid360 would ...
