Advertising.com launches service that tracks users visits
06 Sep 2006 | by by Danielle Long
to strategically place ads in front of "in-market" consumers who are seriously considering the purchase of a new ...
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Jobs | Agency Showcase | Ad creativeI-level appoints Suchet to head up marketing activity
21 Sep 2006 | by by Danielle Long
LONDON - Digital media agency i-level has appointed Peter Suchet as marketing director across both...Suchet will be responsible for all marketing activity across the i-level group. He replaces Alex Marks, who joined MSN as head of trade marketing in July. Suchet joins from online direct marketing ... the paper's first sports marketing division and led the team that created Fantasy Football and Fantasy ...
Global Beach hires Mercedes CRM expert
05 Sep 2006 | by by Danielle Long
LONDON - Digital marketing group Global Beach has hired Jackie Lawton, the former national retail
News International in sponsorship deal with Sports TV
10 Aug 2006 | by by Danielle Long
LONDON - News International has signed a sponsorship and advertising deal with digital stadium
Land Rover puts community at heart of integrated push
01 Aug 2006 | by by Danielle Long
GoBeyond.TV and GoBeyond Radio, a digital radio channel featuring music that links to the brand and its ... digital project we have ever undertaken. The sheer scale of the beast, both in terms of the geographical ... based website, to the digital radio channel, to the IPTV channel, Land Rover really are living ...
News Group appoints first head of mobile strategy
28 Jul 2006 | by by Danielle Long
as the market leader in content delivery. The appointment follows The Sun and the News of the World offer ...
Yahoo! and BT partner up in phone book search deal
27 Jul 2006 | by by Danielle Long
using the Yahoo! Search Marketing network to target customers interested in a specific local area ... -president and managing director of search and search marketing at Yahoo! Europe, said: "This joint initiative ... and businesses who advertise within The Phone Book's Classified Directory and online with Yahoo! Search Marketing ...
Ikea backs loyalty scheme with online rollout
27 Jul 2006 | by by Danielle Long
marketing and in-store digital business in June. The sites will be a central communication tool ...
3 focuses on digital for direct marketing
20 Jul 2006 | by Susie Harwood
3 is ramping up its direct marketing strategy with a focus on digital, following the appointment...Activity will initially focus on communicating with existing customers across a range of media, rather than acquiring new ones. Holler will handle digital communications and Claydon Heely the offline ... database and communicate with customers through a range of digital channels, including MMS and email ...
Direct Stats
20 Jul 2006 | by Danielle Long
This month Direct mail still dominates marketing budgets, accounting for 25 per cent of overall...The findings, from the Direct Marketing Association's Marketing & Direct Marketing Budgets Report ... reported a four per cent lift in email and web marketing, which now account for 17 per cent, while other media such as telemarketing and interactive TV also increased expenditure year-on-year. Digital media ...
