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Advertising.com launches service that tracks users visits

to strategically place ads in front of "in-market" consumers who are seriously considering the purchase of a new ...

Land Rover puts community at heart of integrated push

GoBeyond.TV and GoBeyond Radio, a digital radio channel featuring music that links to the brand and its ... digital project we have ever undertaken. The sheer scale of the beast, both in terms of the geographical ... based website, to the digital radio channel, to the IPTV channel, Land Rover really are living ...

Scot tennis star Murray launches website and blog

-commerce offering and online question and answer sessions with Murray. The website was designed by digital ...

Everton partners up with Servecast in five-year deal

The exclusive five-year deal will see Servecast provide a digital business platform which includes streaming media, digital rights management, content management, payment services, customer relationship management, geo-targeting, web hosting and customer support. The streaming media service will include a ...

MSN unveils World Cup channel with player diaries

LONDON - MSN has launched an online marketing campaign to drive traffic to its unofficial World Cup...is to increase traffic to the site and drive usage of the MSN products through a range of online marketing ...

HP appoints Proximity London for $6m reseller campaign

LONDON - HP has appointed Proximity London to manage the integrated marketing account for its...integrated campaigns for different HP products. Channels include email marketing, digital advertising, direct marketing, telemarketing and events. HP-approved reseller partners will have access to a dedicated ... immediately. The agency will develop integrated marketing campaigns for each of HP's reseller partners ...

Red Bull targets golfers for Final Five challenge

The brand is the first to use the email publication launched by marketing agency Hiseman, Golf Club Direct, which is designed to target club secretaries, general managers and professionals at golf ... project manager at Red Bull Sports marketing, said: "We need a clear, uncomplicated method to invite golf ...

Dakota Hotels hires Creative Tank to develop web strategy

The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database. The development of an online ... of Glasgow and Forth Bridge Road, expected to open in 2007. Kevin Farey, sales and marketing consultant ...

Mazda puts online at heart of 2006 European ad strategy

The car maker is to launch a "Zoom Zoom experiences" project, which will integrate all marketing activity with a new website that will become a branded broadcast channel. Future marketing campaigns ... , which was developed by digital agency Syzygy. It will also be promoted through mobile messages, emails ...

Mazda pulls consumers to sports coupe driving events

marketing, is based around three major driving events to take place later this year at Rockingham, Oulton ... , rich media online advertising from Glue London and direct marketing by The AGA Group will support ... venues, a direct mail push and an email campaign. Jeremy Thomson, marketing director at Mazda Motors ...

 

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